If you use Google as often as we do, you’ll notice that sometimes the information on your results page is… scarily accurate. The hours of a new restaurant in town or recent posts from your favorite news source seem to be magically pulled from the website and onto the top of the results page. Is Google reading your mind? No, they are just using Schema.
The SERP (search engine result pages) that everyone sees after querying a term on Google have recently changed significantly.
The changes have quite an impact on both PPC and organic search. For both organic and PPC, the maximum number of positions on the first page of Google have decreased. This means there is even more competition for the coveted first page.
Here are details of the most prominent changes:
This powerful tool puts over a million books at your fingertips (and counting)! Find out why it’s so different, and learn how to put the power of Google Book Search to work for you. Continue reading “Google™ Book Search: Not Your Grandmother’s Library“
