Digital Marketing Trends 2022: Summer Edition

Creating the Best Summer Marketing Strategy featured image

No matter what business you’re in, Summer brings changes. For some, this may be your busiest season. Employees are taking breaks, customers go on vacation, and the mood shifts from serious to a bit more lighthearted. So what does this mean for your marketing strategy?

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8 Cool Features of Bing

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Most of us have a default search engine that we use all the time. Still, it can pay to look around to see what other search engines offer. For example, the Top Of The List team primarily uses Google for its web searches. But we also realize that the Microsoft Bing search engine still claims a significant market share of both users and searches. As such, Microsoft continues to add Bing features in its quest for better search engine results–and even more market share. Microsoft Bing Blogs are packed with the latest Bing News, so we gathered up 8 cool features here.

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SEO – It’s (Still) All About Content

a red chess king sitting on a dark chess board with other pieces

After working with SEO since its infancy, we know a few things here at Top Of The List about how it works. We know a lot about how SEO has changed, and we consistently allocate resources to keep up with the latest news, tools, and algorithm changes. It turns out that—in the end—SEO is all about content. Sure, all the normal things matter: Title tags, meta descriptions, on-page keywords, semantic copy, high-quality backlinks, structured data, and so on. But the long-standing notion in SEO that “Content is King” still holds fast and true. And probably always will!

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9 SEO Questions to Ask When Choosing a Web Developer

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The process of developing or redeveloping a website can be overwhelming. Choosing designs, finding hosting, switching domain names, and creating content is just the beginning. With all the work to do, Search Engine Optimization is sometimes considered to be something that will happen in the future. That is not the case! Great SEO should be built into the site from the very beginning.

Here are nine important SEO-related questions to always ask a developer when considering them to create your website.

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Why and How to Create a Wikidata Page for Your Company

Wikidata logo
Logo By Planemad – Own work, Public Domain

What is Wikidata?

You might be asking, “Create a what?” Wikidata is one of numerous Wikimedia properties. Most are free knowledge bases supported by passionate, highly knowledgeable online communities. Wikidata is different from other Wikimedia projects in that it acts as central storage for the structured data of its Wikimedia sister projects. These include Wikipedia, Wikivoyage, Wiktionary, Wikisource, and even more. In summary, Wikidata is primarily made up of structured data that is used by other wiki knowledge bases. 

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