Category: Top Tips

How to Make an Image File Smaller 5 (1)

Posted on by Mandie Allietta
A graphic of a large image icon with an arrow pointing to a smaller image icon.

Have you ever tried to email a picture to someone, only to find out that the attachment is too large to be sent? Free email services like Gmail or Yahoo limit the size of files sent through messages to avoid stress on the server and long waiting times.

The same principle applies to image file sizes on websites. The larger the file size of an image on a site, the longer it takes to load. Since 40% of users abandon a website that takes longer than 3 seconds to load, small image files are important when building a site.

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Digital Marketing Trends 2022: Summer Edition 5 (1)

Posted on by Nicole Vesota
Creating the Best Summer Marketing Strategy featured image

No matter what business you’re in, Summer brings changes. For some, this may be your busiest season. Employees are taking breaks, customers go on vacation, and the mood shifts from serious to a bit more lighthearted. So what does this mean for your marketing strategy?

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8 Cool Features of Bing 5 (1)

Posted on by Beverly Mapes
screenshot of bing blogs webpage

Most of us have a default search engine that we use all the time. Still, it can pay to look around to see what other search engines offer. For example, the Top Of The List team primarily uses Google for its web searches. But we also realize that the Microsoft Bing search engine still claims a significant market share of both users and searches. As such, Microsoft continues to add Bing features in its quest for better search engine results–and even more market share. Microsoft Bing Blogs are packed with the latest Bing News, so we gathered up 8 cool features here.

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SEO – It’s (Still) All About Content 0 (0)

Posted on by Beverly Mapes
a red chess king sitting on a dark chess board with other pieces

After working with SEO since its infancy, we know a few things here at Top Of The List about how it works. We know a lot about how SEO has changed, and we consistently allocate resources to keep up with the latest news, tools, and algorithm changes. It turns out that—in the end—SEO is all about content. Sure, all the normal things matter: Title tags, meta descriptions, on-page keywords, semantic copy, high-quality backlinks, structured data, and so on. But the long-standing notion in SEO that “Content is King” still holds fast and true. And probably always will!

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9 SEO Questions to Ask When Choosing a Web Developer 0 (0)

Posted on by Mandie Allietta
design of a webpage with a cursor clicking on a question mark, representing questions a client has for their web developer

The process of developing or redeveloping a website can be overwhelming. Choosing designs, finding hosting, switching domain names, and creating content is just the beginning. With all the work to do, Search Engine Optimization is sometimes considered to be something that will happen in the future. That is not the case! Great SEO should be built into the site from the very beginning.

Here are nine important SEO-related questions to always ask a developer when considering them to create your website.

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