Typically when we think of online marketing during the holiday season, our mind goes straight to retail. In most cases, Q4 is the busiest time of the year for retailers, with digital marketing going full force in every possible way.
For service-oriented industries and B2B’s, however, the holidays tend to be a slower time of the year. This can leave these organizations feeling a little disoriented, chaos swirling all around us as we stand still and wonder – “should we be… doing something?”
From the experts at a digital marketing agency, here is our answer for what b to b’s, service-focused businesses, and non-retailers should be doing during the holiday season.
No matter what business you’re in, Summer brings changes. For some, this may be your busiest season. Employees are taking breaks, customers go on vacation, and the mood shifts from serious to a bit more lighthearted. So what does this mean for your marketing strategy?
The ever-shifting political landscape, a rampant year of COVID variants, and wild weather all helped wreak havoc to throw most Americans and their businesses off their game. Despite it all, Top Of The List continued to push forward, ending up with a successful year. Here are some of the top happenings both to us personally, and within the digital marketing industry.
After working with SEO since its infancy, we know a few things here at Top Of The List about how it works. We know a lot about how SEO has changed, and we consistently allocate resources to keep up with the latest news, tools, and algorithm changes. It turns out that—in the end—SEO is all about content. Sure, all the normal things matter: Title tags, meta descriptions, on-page keywords, semantic copy, high-quality backlinks, structured data, and so on. But the long-standing notion in SEO that “Content is King” still holds fast and true. And probably always will!
Ad extensions have been around for a while, yet a surprising number of advertisers either don’t use them, only use some of them, or aren’t maximizing their abilities. In this post, I’ll share the main benefits of ad extensions, some of the top ad extensions to use, and how to make the most of them.