From the day search engines were released into the wild, businesses have been trying to figure out how to get to the “top of the list.” Unlike in the ye-ole days of phone book listings, simply naming your business AAA Great Business won’t guarantee the coveted top spot. Search engines have evolved significantly since their inception. Long gone are the days when you could rank by stuffing keywords into a page.
Continue reading “Craft Credible Content: A Guide to Rank Higher on Google“
The world around us is rapidly changing. I get it, it can be overwhelming and even scary sometimes. By now, you’ve likely heard about ChatGPT. Many are using this tool daily—others only know it’s “crazy technology that I don’t want anything to do with”. But the truth is, it’s not hard to use at all. And it can make your life so much easier!
Let’s look at what exactly ChatGPT is (it’s not a robot taking over the world . . . yet), how to use it effectively, and practical ways you can use ChatGPT at work.
The following response was generated by ChatGPT (with some parts removed to make things simpler):
All that time thinking of a great topic, organizing your blog post, writing it (either with or without AI assistance), and finally publishing it. Then announce it to your target audience via social media and other channels.
What happens when you leave out search engine optimization (SEO)? Well, 80% of your efforts might fly out the window.
Spend another hour or two to optimize your blog for SEO and it can make all the difference. With optimized blog content, you can expect:
We’ve seen it happen! When the blog content is right, it is surprisingly easy to add some off and on-page SEO. Blog SEO can turn your post into something much bigger than you ever imagined. Here are some blog SEO tips!
Continue reading “Top SEO Tips for Your Blog Posts“
Typically when we think of online marketing during the holiday season, our mind goes straight to retail. In most cases, Q4 is the busiest time of the year for retailers, with digital marketing going full force in every possible way.
For service-oriented industries and B2B’s, however, the holidays tend to be a slower time of the year. This can leave these organizations feeling a little disoriented, chaos swirling all around us as we stand still and wonder – “should we be… doing something?”
From the experts at a digital marketing agency, here is our answer for what b to b’s, service-focused businesses, and non-retailers should be doing during the holiday season.
Continue reading “How Non-Retail Businesses Can Leverage the Holiday Season“
No matter what business you’re in, Summer brings changes. For some, this may be your busiest season. Employees are taking breaks, customers go on vacation, and the mood shifts from serious to a bit more lighthearted. So what does this mean for your marketing strategy?
Continue reading “Digital Marketing Trends 2022: Summer Edition“
