Category: SEO

5 Key Factors Google Uses to Determine Search Results 0 (0)

Posted on by Mandie Allietta

In the ever-evolving landscape of digital marketing, understanding how Google determines search rankings can be tricky.

While many website owners focus on optimizing for specific keywords and backlinks, Google’s algorithms consider a myriad of factors that go beyond these traditional SEO tactics.

From content relevance to a user’s browser history, Google’s approach to returning search results looks at aspects that the site owner can control as well as those that are specific to the user.

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SEO-Friendly Websites: Building a Website That Ranks 0 (0)

Posted on by Top Of The List
illustration of SEO-Friendly Website planning items, computer, notebook, research charts

Have you ever thought about what it takes for a website to be considered SEO friendly?

When you invest time and money into building a website, the ultimate goal is to have it seen by your target audience, right? However, websites that are not built with SEO in mind may struggle with low visibility and poor conversion rates for an extended period of time.

This can result in having to hire SEO specialists to perform an optimization overhaul.

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Google’s E-E-A-T Guidelines 0 (0)

Posted on by Beverly Mapes

Updated post from October 16, 2019

E-E-A-T. Experience, expertise, authority and trustworthiness.

Improve Your Website’s E-E-A-T 

We’ve all been to web pages that contain low-quality content. Some can even be detrimental to us by providing false or misleading information. Worse yet, we might not realize we’re being duped.

Here’s the minimum you need to know about E-E-A-T, including Top Of The List’s own checklists to determine if your site meets the guidelines.

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Blog Posts for SEO: Are They Necessary? 0 (0)

Posted on by Nicole Vesota
blog post illustration, represents blog posting for website seo improvements

The Relationship Between Content and SEO

Something you’ll hear a lot in the world of SEO is “content is king.”

The phrase was first coined by Bill Gates in 1996 in an essay describing the World Wide Web. The expression hasn’t lost its meaning over the years, however, it has certainly evolved. Now, a more accurate phrase to describe the internet – and in particular, search engine results – is, “quality content is king.”

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Google Helpful Content Updates: What Changed? 0 (0)

Posted on by Rachel Eager
Google helpful content updates, what changed

On September 14, 2023, Google rolled out its helpful content update that changes how it ranks webpage content.

As Google has always done, and will continue to do, they put “people-first” content at the forefront. You can find the Google SEO fundamentals documentation titled: Creating helpful, reliable, people-first content on the Google Search Central website. 

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