Google’s E-E-A-T Guidelines 0 (0)

Updated post from October 16, 2019

E-E-A-T. Experience, expertise, authority and trustworthiness.

Improve Your Website’s E-E-A-T 

We’ve all been to web pages that contain low-quality content. Some can even be detrimental to us by providing false or misleading information. Worse yet, we might not realize we’re being duped. Here’s the minimum you need to know about E-E-A-T, including Top Of The List’s own checklists to determine if your site meets the guidelines.

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Blog Posts for SEO: Are They Necessary? 0 (0)

blog post illustration, represents blog posting for website seo improvements

The Relationship Between Content and SEO

Something you’ll hear a lot in the world of SEO is “content is king.” The phrase was first coined by Bill Gates in 1996 in an essay describing the World Wide Web. The expression hasn’t lost its meaning over the years, however, it has certainly evolved. Now, a more accurate phrase to describe the internet – and in particular, search engine results – is, “quality content is king.”

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Google Helpful Content Updates: What Changed? 0 (0)

Google helpful content updates, what changed

On September 14, 2023 Google rolled out its helpful content update that changes how it ranks webpage content. As Google has always done, and will continue to do, they put “people-first” content at the forefront. You can find the Google SEO fundamentals documentation titled: Creating helpful, reliable, people-first content on the Google Search Central website. 

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Craft Credible Content: A Guide to Rank Higher on Google 0 (0)

content strategy for ranking high in google search

From the day search engines were released into the wild, businesses have been trying to figure out how to get to the “top of the list.” Unlike in the ye-ole days of phone book listings, simply naming your business AAA Great Business won’t guarantee the coveted top spot. Search engines have evolved significantly since their inception. Long gone are the days when you could rank by stuffing keywords into a page.

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Top SEO Tips for Your Blog Posts 0 (0)

laptop surrounded by blog post artifacts

All that time thinking of a great topic, organizing your blog post, writing it (either with or without AI assistance), and finally publishing it. Then announce it to your target audience via social media and other channels.

What happens when you leave out search engine optimization (SEO)? Well, 80% of your efforts might fly out the window. 

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