Category: Mobile Search

Emojis aren’t just for teens anymore. With the youngest of Millenials hitting their mid-20’s and older generations adopting a younger communication style, the use of emojis shows no sign of slowing down. It makes sense, then, that emojis are being used in more than text messages. Smartphones make it easier than ever to insert these beloved symbols into any text input field, including search engines. While adding emojis to traditional meta titles and descriptions don’t directly affect SERP placement, they can contribute to factors that do.

If you have, you’re probably scratching your head as you stare at the low number in red, wondering why your site is so slow. At least that is likely the case if you’re using Google’s PageSpeed Insights tool to measure its speed. What to do?