Pay Per Click

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AI is revolutionizing the PPC industry.

Newly released AI tools result in 27% more conversions than traditional paid ads.

For every $1 a business spends on Google Ads, they receive $8 in profit through Google Search and Ads.

GET IN FRONT OF TARGET AUDIENCES QUICKLY AND EFFECTIVELY WITH PPC ADVERTISING
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Search Ads
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Display Ads
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Social Media PPC
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Remarketing Ads
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Native Ads

Want to quickly expand your company’s online visibility to those that you’re not yet reaching? Here’s how!

PPC Services

This FAST, highly targeted online advertising strategy is ideal for top placement on competitive keywords, advertising seasonal products or services, boosting sales quickly, and ongoing branding. Reach the coveted top of the list through expert bidding strategies and well written ads, served to your target market.  Then view your ad almost instantly.

With skillful targeting, your ads reach your audience based on demographic, location, age, device, job title, and more. 

Campaign management by PPC specialists at Top Of The List will increase your conversions and make the most of your PPC budget.

Types of PPC Advertising

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Search Ads

Text ads connect with the people actively looking for information, products, or services through top placement on Google or Bing search, or on websites of interest to your target audience. Multiple visually attractive features within the ads are bonuses for well-performing ads managed by skilled PPC experts.

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Native Ads

Native ads are display ads that seamlessly blend in with the website’s content, appearing as recommended articles or in-feed posts. They offer a smooth, non-disruptive user experience, are deemed more credible by viewers, and lead to higher engagement rates.

ad on social media

Social Media PPC

Target your ideal audience, engage with potential customers, and boost brand awareness on social media platforms like LinkedIn, Facebook and Instagram. Social Media PPC ads are cost-effective, easy to track, and offer highly accurate cost per conversion estimates. Eye-catching graphics, enticing content, irresistible allure.

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Remarketing Ads

Target users who have previously visited your website or used your app with remarketing ads.
Re-engage potential customers who have shown interest but didn’t convert on their initial visit. Remarketing ads typically have higher conversion rates since they target an audience already familiar with your brand or product.

display ad on a webpage

Display Ads

Colorful banners and sidebar ads on different websites and apps help to get your brand out there and reach potential customers with eye-catching graphics.

PPC Steps

1. Research to Reach Target Audience

We’ll find the keywords your customers are using to search for businesses like yours, and help you choose which platforms are best for your campaign (Google, Facebook, mobile, and more)

2. Create Enticing Copy

This can make or break your conversion rate. Short, compelling ads with a clear call-to-action, dazzling graphics, or compelling headline topics will draw visitors to click on your ad and complete a clearly defined goal – like purchasing a product, requesting a quote, or engaging in your site.

3. Analyze and Optimize

Takes your PPC campaign to the next level: together with AI, we tweak keywords, ad copy, and bids to improve top search engine placement, click-through, and conversion rates.

4. Results

Reports show the success of your PPC campaign management services: clicks, conversions, and most important, ROI. You choose report intervals; we review them constantly.

Why Top Of The List for PPC?

Knowledge and Experience

Our PPC experts have specialized skills and over 30 years of combined experience creating and managing effective campaigns, to ensure optimal results for your business.

Efficient Budget Management

We allocate and optimize your budget for maximum return on investment to avoid unnecessary expenses.

Continuous Optimization

Our PPC experts continually monitor and adjust your campaigns to enhance performance, keeping your ads relevant and competitive.

Google Partner

Top Of The List has earned the designation of Google Partner by demonstrating Google Ads expertise including certifications, by maximizing client success, and by driving client growth.

Get your business in front of customers quickly by hiring the PPC experts at Top Of The List.