Digital marketing encompasses a variety of strategies that bring potential customers to your website and encourage them to purchase your products or services. This can include your website itself, SEO, PPC, local search, social media, link building, and so much more.
Search engines use what’s called an algorithm to determine which websites display when a person searches a word or phrase, also known as a query. There are hundreds if not thousands of attributes that search engines look at when determining where a website places on the results page.
Our job is to optimize your digital footprint throughout the net’s various platforms and boost the attributes that matter most for your business. You can choose from numerous custom digital marketing plans to fit your business goals. We’ll do the research for you and recommend the digital marketing services that we believe will provide you with the best ROI.
Sarah, the owner of a local coffee shop, is looking to bring in more customers. Since Sarah’s business doesn’t sell products online, marketing efforts will need to be focused on the local area. Sarah’s digital marketing package will include Local Search Optimization (LSO). This will ensure her business is prominent in map results, on Yelp, and in Siri voice searches. An automated system will be set up to collect reviews from customers who’ve visited her coffee shop, and a Social Media Advertising package will make her business more attractive to potential customers.
Michael is a psychologist who offers online therapy sessions for disabled adults. Michael’s digital marketing package will start with a Foundation in SEO targeted to a national audience. Because his business is considered a Your Money, Your Life (YMYL) business by Google (“could potentially impact a person’s future happiness, health, financial stability, or safety”), a strong focus on meeting E-E-A-T guidelines to demonstrate trust on Michael’s website will also be included in Michael’s digital marketing plan.
Lin is the marketing manager at Chair Max, an office furniture manufacturing company. The company’s CEO has given Lin a goal of doubling quote requests completed on the website over the next 12 months. Along with an SEO Foundation package, a PPC Campaign and a Blogging package are recommended for Chair Max. Brand awareness will be built for Chair Max through display advertising and native advertising for blog posts. Retargeting product-focused ads to people who have engaged with Chair Max will direct them to complete a quote request.
Angelo is looking to increase sales from his online store that sells men’s professional workwear and accessories. Since Angelo focuses on ecommerce, a full SEO Foundation package is recommended to optimize all of his website’s products and category pages. E-E-A-T guidelines that specifically apply to ecommerce will be applied since transactions occur on the website. Once the website has been optimized, a dynamic retargeting PPC Campaign will be the next step in Angelo’s marketing plan, so visitors to the website will see ads for products they viewed.
As you can see, digital marketing is not one-size-fits-all. There are countless ways to market your business online, and it’s critical to put your marketing dollars into the best possible return on investment.
If you’d like to learn more about our digital marketing services and what we recommend for your business, contact us today!