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Top SEO Tips for Your Blog Posts 0 (0)

Posted on by Beverly Mapes
laptop surrounded by blog post artifacts

All that time thinking of a great topic, organizing your blog post, writing it (either with or without AI assistance), and finally publishing it. Then announce it to your target audience via social media and other channels.

What happens when you leave out search engine optimization (SEO)? Well, 80% of your efforts might fly out the window. 

Spend another hour or two to optimize your blog for SEO and it can make all the difference. With optimized blog content, you can expect:

  • Considerably more website traffic
  • Popularity for 6 months or more, and 
  • Rich snippets, assuming your amazing article has popular and valuable content
  • Potential for AI inclusion

We’ve seen it happen! When the blog content is right, it is surprisingly easy to add some off and on-page SEO. Blog SEO can turn your post into something much bigger than you ever imagined. Here are some blog SEO tips!

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How to Make an Image File Smaller 5 (2)

Posted on by Mandie Allietta
A graphic of a large image icon with an arrow pointing to a smaller image icon.

Have you ever tried to email a picture to someone, only to find out that the attachment is too large to be sent? Free email services like Gmail or Yahoo limit the size of files sent through messages to avoid stress on the server and long waiting times.

The same principle applies to image file sizes on websites. The larger the file size of an image on a site, the longer it takes to load. Since 40% of users abandon a website that takes longer than 3 seconds to load, small image files are important when building a site.

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How Non-Retail Businesses Can Leverage the Holiday Season 3 (2)

Posted on by Nicole Vesota
A retail shop decorated for christmas with logos for black friday, cyber monday, show logo swirling around as a man in a business suit scratches his head

Typically when we think of online marketing during the holiday season, our mind goes straight to retail. In most cases, Q4 is the busiest time of the year for retailers, with digital marketing going full force in every possible way.

For service-oriented industries and B2B’s, however, the holidays tend to be a slower time of the year. This can leave these organizations feeling a little disoriented, chaos swirling all around us as we stand still and wonder – “should we be… doing something?”

From the experts at a digital marketing agency, here is our answer for what b to b’s, service-focused businesses, and non-retailers should be doing during the holiday season.

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