Blog | Online Marketing Strategies | What’s New at Top Of The List

How to Make an Image File Smaller 5 (2)

Posted on April 19, 2024April 19, 2024 by Mandie Allietta

A graphic of a large image icon with an arrow pointing to a smaller image icon.

Updated Post (Video Added) – Orginal Post Date: February 16, 2023

Have you ever tried to email a picture to someone, only to find out that the attachment is too large to be sent? Free email services like Gmail or Yahoo limit the size of files sent through messages to avoid stress on the server and long waiting times.

The same principle applies to image file sizes on websites. The larger the file size of an image on a site, the longer it takes to load. Since 40% of users abandon a website that takes longer than 3 seconds to load, small image files are important when building a site.

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Tools We Love: Copy and Paste Loads of Information 0 (0)

Posted on April 16, 2024April 18, 2024 by Top Of The List

Two computer keyboards displaying the letters 'c' and 'v' prominently on their keys, representing copy and paste.

Problem: Not Enough Copy and Paste Functionality

Copy and paste (Ctrl + C and Ctrl + V) are two of the most popular hotkeys. They’re so often used that copy-paste has become its own compound verb. But for something so popular, the act of copying and pasting is very simple. The user can copy one element at a time and then only paste the last thing it copied. What happens when you find yourself using the same text over and over or need to copy and paste several blocks of text?

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Tools We Love: Capture and Edit Screenshots With Ease 0 (0)

Posted on April 2, 2024April 18, 2024 by Mandie Allietta

A laptop with a pair of scissors precisely cutting through a document, demonstrating efficient screen capturing.

Problem: Native Screen Capture Doesn’t Cut It

Do you find yourself fumbling with your computer’s native screen-capture tool? The screenshot functionality found on Macs and PCs can be difficult to use and requires using a separate editing program.

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Tools We Love: Send Secure Data 0 (0)

Posted on March 20, 2024March 20, 2024 by Mandie Allietta

a vector illustration showcasing a set of email icons, featuring a collection of symbols representing email

It’s estimated that 347.3 billion emails are sent every day. Add direct messaging and website contact forms and the number of people communicating over the internet increases even more. We all like to think that the messages we send are not private, but that is not always the case.

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Maximizing Profits: How to Use Customer Lifetime Value Effectively 0 (0)

Posted on March 13, 2024April 18, 2024 by Beverly Mapes

repeat customer for customer lifetime value increasing profits

Are you looking to improve your business’s bottom line? Understanding and using customer lifetime value (CLV) is essential. This comprehensive guide will provide actionable steps on how to use and measure customer lifetime value to drive profitability, sharpen your marketing strategies, and foster durable customer relationships. We’ll show you how to calculate CLV, segment your customer base, and leverage this metric for sustained business growth.

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