Blog

How Non-Retail Businesses Can Leverage the Holiday Season

A retail shop decorated for christmas with logos for black friday, cyber monday, show logo swirling around as a man in a business suit scratches his head

Typically when we think of online marketing during the holiday season, our mind goes straight to retail. In most cases, Q4 is the busiest time of the year for retailers, with digital marketing going full force in every possible way.

For service-oriented industries and B2B’s, however, the holidays tend to be a slower time of the year. This can leave these organizations feeling a little disoriented, chaos swirling all around us as we stand still and wonder – “should we be… doing something?”

From the experts at a digital marketing agency, here is our answer for what b to b’s, service-focused businesses, and non-retailers should be doing during the holiday season.

Continue reading “How Non-Retail Businesses Can Leverage the Holiday Season”

10 Plugins You Should Install on Every WordPress Site

an illustrated plug next to the WordPress logo with a multicolored background.

WordPress is a user-friendly platform, but the number of plugins can be overwhelming. What do they all do? Which plugins slow down the site? How do you choose which ones to use?

Plugins, which are small applications that can be added to WordPress, add features that aren’t included natively with the CMS. Often this is because they aren’t always needed, but some plugins provide functionality that is useful on any website.

Our web development experts have compiled a list of plugins that you should add to get the most out of your WordPress site, along with our recommendations for the best ones for SEO, site speed, and user experience.

Continue reading “10 Plugins You Should Install on Every WordPress Site”

Digital Marketing Trends 2022: Summer Edition

Creating the Best Summer Marketing Strategy featured image

No matter what business you’re in, Summer brings changes. For some, this may be your busiest season. Employees are taking breaks, customers go on vacation, and the mood shifts from serious to a bit more lighthearted. So what does this mean for your marketing strategy?

Continue reading “Digital Marketing Trends 2022: Summer Edition”

8 Cool Features of Bing

screenshot of bing blogs webpage

Most of us have a default search engine that we use all the time. Still, it can pay to look around to see what other search engines offer. For example, the Top Of The List team primarily uses Google for its web searches. But we also realize that the Microsoft Bing search engine still claims a significant market share of both users and searches. As such, Microsoft continues to add Bing features in its quest for better search engine results–and even more market share. Microsoft Bing Blogs are packed with the latest Bing News, so we gathered up 8 cool features here.

Continue reading “8 Cool Features of Bing”