Post originally written April 2010, Updated June 2025
If you’re looking to improve your website’s visibility on Google, understanding the key ranking factors is essential. While Google considers over 200 factors in its algorithm, some carry more weight than others.
Here are the top 8 ranking factors that can make or break your SEO strategy.
Continue reading “Google’s Top 8 Search Engine Optimization Factors“
Post originally written March 2020, Updated April 2025
We see it regularly: a website is placing well on a variety of keyword phrases on Google. The same keywords on Bing? 3rd page. 4th page. Nowhere to be found. 🤦
You’d think that if your search engine optimization is solid, you’d perform well across all platforms, but it rarely works that way. Most SEO strategies are built around Google’s ranking algorithm, and Bing’s algorithm operates differently.
While SEO’s typically put most of their eggs in the Google basket, we have to ask, should we be doing anything special to optimize for Bing? And if so, what?
Continue reading “Optimizing for Bing: Is It Worth It?“
If you use Google as often as we do, you’ll notice that sometimes the information on your results page is… scarily accurate. The hours of a new restaurant in town or recent posts from your favorite news source seem to be magically pulled from the website and onto the top of the results page.
Is Google reading your mind? No, they are just using Schema.
Continue reading “Schema: Your Website’s Secret Weapon“
In today’s digital age, User Experience is more critical than ever. A well-crafted website not only draws in visitors but also keeps them engaged, motivates exploration, and ultimately turns them into loyal customers. Luckily, improving User Experience can be as simple as making a few changes to your website.
In this blog post, we’ll explore some easy and effective ways to enhance the user’s experience on your website, ensuring that your visitors have a smooth, enjoyable, and productive journey. Let’s dive in!
Continue reading “7 Easy Ways to Improve User Experience On Your Website“
In the ever-evolving landscape of digital marketing, understanding how Google determines search rankings can be tricky.
While many website owners focus on optimizing for specific keywords and backlinks, Google’s algorithms consider a myriad of factors that go beyond these traditional SEO tactics.
From content relevance to a user’s browser history, Google’s approach to returning search results looks at aspects that the site owner can control as well as those that are specific to the user.
Continue reading “5 Key Factors Google Uses to Determine Search Results“
