On September 14, 2023 Google rolled out its helpful content update that changes how it ranks webpage content. As Google has always done, and will continue to do, they put “people-first” content at the forefront. You can find the Google SEO fundamentals documentation titled: Creating helpful, reliable, people-first content on the Google Search Central website.
Continue reading “Google Helpful Content Updates: What Changed?“
From the day search engines were released into the wild, businesses have been trying to figure out how to get to the “top of the list.” Unlike in the ye-ole days of phone book listings, simply naming your business AAA Great Business won’t guarantee the coveted top spot. Search engines have evolved significantly since their inception. Long gone are the days when you could rank by stuffing keywords into a page.
Continue reading “Craft Credible Content: A Guide to Rank Higher on Google“
All that time thinking of a great topic, organizing your blog post, writing it (either with or without AI assistance), and finally publishing it. Then announce it to your target audience via social media and other channels.
What happens when you leave out search engine optimization (SEO)? Well, 80% of your efforts might fly out the window.
Continue reading “Top SEO Tips for Your Blog Posts“
No matter what business you’re in, Summer brings changes. For some, this may be your busiest season. Employees are taking breaks, customers go on vacation, and the mood shifts from serious to a bit more lighthearted. So what does this mean for your marketing strategy?
Continue reading “Digital Marketing Trends 2022: Summer Edition“
After working with SEO since its infancy, we know a few things here at Top Of The List about how it works. We know a lot about how SEO has changed, and we consistently allocate resources to keep up with the latest news, tools, and algorithm changes. It turns out that—in the end—SEO is all about content. Sure, all the normal things matter: Title tags, meta descriptions, on-page keywords, semantic copy, high-quality backlinks, structured data, and so on. But the long-standing notion in SEO that “Content is King” still holds fast and true. And probably always will!
Continue reading “SEO – It’s (Still) All About Content“
