How Non-Retail Businesses Can Leverage the Holiday Season

A retail shop decorated for christmas with logos for black friday, cyber monday, show logo swirling around as a man in a business suit scratches his head

Typically when we think of online marketing during the holiday season, our mind goes straight to retail. In most cases, Q4 is the busiest time of the year for retailers, with digital marketing going full force in every possible way.

For service-oriented industries and B2B’s, however, the holidays tend to be a slower time of the year. This can leave these organizations feeling a little disoriented, chaos swirling all around us as we stand still and wonder – “should we be… doing something?”

From the experts at a digital marketing agency, here is our answer for what b to b’s, service-focused businesses, and non-retailers should be doing during the holiday season.

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Digital Marketing Trends 2022: Summer Edition

Creating the Best Summer Marketing Strategy featured image

No matter what business you’re in, Summer brings changes. For some, this may be your busiest season. Employees are taking breaks, customers go on vacation, and the mood shifts from serious to a bit more lighthearted. So what does this mean for your marketing strategy?

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8 Digital Marketing Moves You Can Make In Minutes

8 Digital Marketing Moves You Can Make In Minutes

Whether you are a small business owner, part of in-house marketing, or working at an agency like us, a few small tasks can make a big difference in your company’s bottom line. If you’re running out of ideas or short on time, here are a few ideas that will only take a few minutes and move you closer to landing your next customer.

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7 Tips for Managing Your Digital Presence During COVID-19

sign in store window: sorry we are closed but still awesome

Across the country, states have enacted stay-at-home orders and shut down non-essential businesses. For small businesses especially, this can be damaging for cash flow and reputation. Luckily, we live in a time when communication in quarantine is possible. Social media and websites are a great way for your business to stay connected with your audience while on lockdown. Here are some useful tips for staying in touch with your customers and prospects during the new normal.

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LinkedIn Advertising for Business

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Image source: Pixabay

LinkedIn users represent the largest global community of business professionals than any other social marketing channel. Users come for industry news, expert advice, career changes, professional learning, peer insights, and recommendations. LinkedIn users have a different mindset and intent than traditional social media platforms.  It is also the #1 platform for B2B lead generation as rated by marketers who use the platform.

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