LinkedIn users represent the largest global community of business professionals than any other social marketing channel. Users come for industry news, expert advice, career changes, professional learning, peer insights, and recommendations. LinkedIn users have a different mindset and intent than traditional social media platforms. It is also the #1 platform for B2B lead generation as rated by marketers who use the platform.
Continue reading “LinkedIn Advertising for Business“
Marketing your business can be expensive, especially effective marketing. Here’s something to help market your business that you might not be aware of: Google’s Marketing Kit. While the kit isn’t a substitute for a good old-fashioned marketing campaign, their free materials can supplement business advertising in a useful way. This kit uses your business’s existing information on Google, such as hours, reviews, and ratings, to create a compelling image highlighting your business’s reputation. Each piece of the kit can be customized in design and color – including seasonal designs – to prevent a cookie-cutter appearance.
Continue reading “A Guide to Google’s New, Free Marketing Tool“
When it comes to paid search ads, display ads have some of the lowest costs per click. But, they also have the lowest click-through rates. This is why we prefer using display ads for remarketing purposes. That way, everyone who sees an ad already has some trust in your brand and is therefore much more likely to click.
In an age of knowing exactly which products someone viewed on your website, you’d be crazy not to capitalize on this knowledge. Present your future customers with an eye-catching reminder that your product is still available while highlighting a benefit they may have missed. Plus, even if they don’t click on the ad, they’ll remember your brand – and you won’t have paid for the click. Win-win!
Continue reading “Our Top 5 Favorite Online Marketing Strategies for Ecommerce Businesses (that Don’t Involve Product Optimization!)“
In Indianapolis, IN, a 71-year-old man began what he thought was a meaningful relationship with a German woman who he met online. The two spoke often and over the course of nine months, he sent the woman numerous messages – and about $80,000. The man, who declined to give his name in news reports, had fallen victim to what is known as a “romance scam”. It is one of many scams that target the uninformed, lonely, or generous, who often end up being senior citizens.
Even the smartest people can fall prey to online scams. It is estimated that 1 in 10 senior citizens who live independently will become victims of financial abuse. This means that roughly 2 to 3 million people are being scammed out of about $2.9 billion each year.
Continue reading “Avoiding Online Scams That Target Senior Citizens“
In Part 1 of the Online Reputation Management Strategies You Can Implement Today series, we explored ways to manage brand reputation on Google Business Profile and other local review sites. But as we know, your online footprint isn’t limited to your website and the search engines. Let’s dig into some of the most widely used websites1 after Google – social media!
Continue reading “Online Reputation Management Strategies You Can Implement Today, Part 2“
