Small Business Archives | Top Of The List

Maximizing Profits: How to Use Customer Lifetime Value Effectively 0 (0)

Posted on March 13, 2024April 18, 2024 by Beverly Mapes

repeat customer for customer lifetime value increasing profits

Are you looking to improve your business’s bottom line? Understanding and using customer lifetime value (CLV) is essential. This comprehensive guide will provide actionable steps on how to use and measure customer lifetime value to drive profitability, sharpen your marketing strategies, and foster durable customer relationships. We’ll show you how to calculate CLV, segment your customer base, and leverage this metric for sustained business growth.

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Lock, Block, and Secure: Solutions to Increase Cyber Security 0 (0)

Posted on November 27, 2023April 18, 2024 by Rachel Eager

grey lock icon and digital lines on bright green background

Online threats are unavoidable in today’s digital world. If you have a device and internet access, your information is susceptible to attack. And while AI can be used to prevent cyberattacks, it can also be used to implement them. Protecting your business, its brand, intellectual information, and other private digital information is more important than ever. It can also be an overwhelming task. Here are some solutions you can implement to help protect your digital information from cyber threats.

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Tools We Love: Keep Your Passwords Organized 3 (2)

Posted on October 18, 2023October 18, 2023 by Mandie Allietta

A speech bubble with a bell and asterisks, symbolizing a password.

Welcome to “Tools We Love,” Top Of The List’s new series dedicated to exploring and celebrating the digital tools that solve everyday problems. In an age where technology plays a central role in everything from work to leisure, finding the right online tools can make a world of difference. We’ll dive deep into a diverse array of online tools, uncovering hidden gems and sharing insights on how they can enhance your digital experience.

Our first installment concerns passwords.

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2021: The Year In Review 0 (0)

Posted on January 10, 2022April 17, 2024 by Nicole Vesota

The ever-shifting political landscape, a rampant year of COVID variants, and wild weather all helped wreak havoc to throw most Americans and their businesses off their game. Despite it all, Top Of The List continued to push forward, ending up with a successful year. Here are some of the top happenings both to us personally, and within the digital marketing industry.

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