Blog Posts for SEO: Are They Necessary? 0 (0)

blog post illustration, represents blog posting for website seo improvements

The Relationship Between Content and SEO

Something you’ll hear a lot in the world of SEO is “content is king.” The phrase was first coined by Bill Gates in 1996 in an essay describing the World Wide Web. The expression hasn’t lost its meaning over the years, however, it has certainly evolved. Now, a more accurate phrase to describe the internet – and in particular, search engine results – is, “quality content is king.”

Content is the number 1 ranking factor for search engines. According to Gary Illyes, the lead analyst on Google’s Search team, “Without content it literally is not possible to rank. If you don’t have words on [a] page you’re not going to rank for it.” 

This is where many organizations struggle. They’ll often create a beautiful new website, add all of their products and services, and then close the book and say “Done.” But this is actually the worst thing a company can do.

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Google Helpful Content Updates: What Changed? 0 (0)

Google helpful content updates, what changed

On September 14, 2023 Google rolled out its helpful content update that changes how it ranks webpage content. As Google has always done, and will continue to do, they put “people-first” content at the forefront. You can find the Google SEO fundamentals documentation titled: Creating helpful, reliable, people-first content on the Google Search Central website. 

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Craft Credible Content: A Guide to Rank Higher on Google 0 (0)

content strategy for ranking high in google search

From the day search engines were released into the wild, businesses have been trying to figure out how to get to the “top of the list.” Unlike in the ye-ole days of phone book listings, simply naming your business AAA Great Business won’t guarantee the coveted top spot. Search engines have evolved significantly since their inception. Long gone are the days when you could rank by stuffing keywords into a page.

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How Anyone Can Use ChatGPT At Work 0 (0)

A woman's arm with a gray sweater shaking hands with an arm coming out of a laptop scream, with glowing lines connected all around it representing technology, and the words "how anyone can use chatGPT at work"

The world around us is rapidly changing. I get it, it can be overwhelming and even scary sometimes. By now, you’ve likely heard about ChatGPT. Many are using this tool daily—others only know it’s “crazy technology that I don’t want anything to do with”. But the truth is, it’s not hard to use at all. And it can make your life so much easier!

Let’s look at what exactly ChatGPT is (it’s not a robot taking over the world . . . yet), how to use it effectively, and practical ways you can use ChatGPT at work.

What is ChatGPT?

The following response was generated by ChatGPT (with some parts removed to make things simpler):

  • ChatGPT is an artificial intelligence language model developed by OpenAI
  • ChatGPT is designed to generate human-like text responses based on the input it receives
  • ChatGPT has been trained on an extensive and diverse dataset, containing a vast amount of text from books, articles, websites, and other sources.
  • This allows it to understand and mimic human language patterns, making it capable of generating coherent and contextually relevant responses to user inputs.
  • It continues to be refined and improved to offer even more accurate and contextually appropriate responses.
  • It’s essential to understand its limitations and potential biases when using it in real-world scenarios.
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