Something you’ll hear a lot in the world of SEO is “content is king.” The phrase was first coined by Bill Gates in 1996 in an essay describing the World Wide Web. The expression hasn’t lost its meaning over the years, however, it has certainly evolved. Now, a more accurate phrase to describe the internet – and in particular, search engine results – is, “quality content is king.”
Continue reading “Blog Posts for SEO: Are They Necessary?“
On September 14, 2023 Google rolled out its helpful content update that changes how it ranks webpage content. As Google has always done, and will continue to do, they put “people-first” content at the forefront. You can find the Google SEO fundamentals documentation titled: Creating helpful, reliable, people-first content on the Google Search Central website.
Continue reading “Google Helpful Content Updates: What Changed?“
From the day search engines were released into the wild, businesses have been trying to figure out how to get to the “top of the list.” Unlike in the ye-ole days of phone book listings, simply naming your business AAA Great Business won’t guarantee the coveted top spot. Search engines have evolved significantly since their inception. Long gone are the days when you could rank by stuffing keywords into a page.
Continue reading “Craft Credible Content: A Guide to Rank Higher on Google“
The world around us is rapidly changing. I get it, it can be overwhelming and even scary sometimes. By now, you’ve likely heard about ChatGPT. Many are using this tool daily—others only know it’s “crazy technology that I don’t want anything to do with”. But the truth is, it’s not hard to use at all. And it can make your life so much easier!
Continue reading “How Anyone Can Use ChatGPT At Work“
