A navigation menu is one of those things that most people don’t notice until it isn’t designed well. Chances are that every website you have visited has some form of a navigation menu but rarely do people rave about finding an amazing one. Like many jobs, doing it well means that no one notices.
What well-designed navigation menus have in common are basic usability rules that allow for visitors to seamlessly navigate through a website without thinking. These rules are essential to keep in mind when creating a navigation menu on your own website, whether it be for a business or for personal use.
The ever-shifting political landscape, a rampant year of COVID variants, and wild weather all helped wreak havoc to throw most Americans and their businesses off their game. Despite it all, Top Of The List continued to push forward, ending up with a successful year. Here are some of the top happenings both to us personally, and within the digital marketing industry.
After working with SEO since its infancy, we know a few things here at Top Of The List about how it works. We know a lot about how SEO has changed, and we consistently allocate resources to keep up with the latest news, tools, and algorithm changes. It turns out that—in the end—SEO is all about content. Sure, all the normal things matter: Title tags, meta descriptions, on-page keywords, semantic copy, high-quality backlinks, structured data, and so on. But the long-standing notion in SEO that “Content is King” still holds fast and true. And probably always will!
The process of developing or redeveloping a website can be overwhelming. Choosing designs, finding hosting, switching domain names, and creating content is just the beginning. With all the work to do, Search Engine Optimization is sometimes considered to be something that will happen in the future. That is not the case! Great SEO should be built into the site from the very beginning.
Here are nine important SEO-related questions to always ask a developer when considering them to create your website.
Ad extensions have been around for a while, yet a surprising number of advertisers either don’t use them, only use some of them, or aren’t maximizing their abilities. In this post, I’ll share the main benefits of ad extensions, some of the top ad extensions to use, and how to make the most of them.