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How to Make an Image File Smaller 5 (2)

Posted on by Mandie Allietta
A graphic of a large image icon with an arrow pointing to a smaller image icon.

Have you ever tried to email a picture to someone, only to find out that the attachment is too large to be sent? Free email services like Gmail or Yahoo limit the size of files sent through messages to avoid stress on the server and long waiting times.

The same principle applies to image file sizes on websites. The larger the file size of an image on a site, the longer it takes to load. Since 40% of users abandon a website that takes longer than 3 seconds to load, small image files are important when building a site.

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How Non-Retail Businesses Can Leverage the Holiday Season 3 (2)

Posted on by Nicole Vesota
A retail shop decorated for christmas with logos for black friday, cyber monday, show logo swirling around as a man in a business suit scratches his head

Typically when we think of online marketing during the holiday season, our mind goes straight to retail. In most cases, Q4 is the busiest time of the year for retailers, with digital marketing going full force in every possible way.

For service-oriented industries and B2B’s, however, the holidays tend to be a slower time of the year. This can leave these organizations feeling a little disoriented, chaos swirling all around us as we stand still and wonder – “should we be… doing something?”

From the experts at a digital marketing agency, here is our answer for what b to b’s, service-focused businesses, and non-retailers should be doing during the holiday season.

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10 Plugins You Should Install on Every WordPress Site 5 (1)

Posted on by Mandie Allietta
an illustrated plug next to the WordPress logo with a multicolored background.

WordPress is a user-friendly platform, but the number of plugins can be overwhelming. What do they all do? Which plugins slow down the site? How do you choose which ones to use?

Plugins, which are small applications that can be added to WordPress, add features that aren’t included natively with the CMS. Often this is because they aren’t always needed, but some plugins provide functionality that is useful on any website.

Our web development experts have compiled a list of plugins that you should add to get the most out of your WordPress site, along with our recommendations for the best ones for SEO, site speed, and user experience.

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