Matt Cutts, Google’s communicator to the SEO world, has forever touted “user experience” as a primary factor in search engine placement. Matt explained at SMX Advanced (Seattle, June 2013) that a site’s strategy for dealing with mobile traffic — or not dealing with it — may result in a penalty on Google placement. The reason: poor user experience. The subject was again brought up at the PubCon Conference in Las Vegas (September 2013). Optimizing for mobile was the loudest message to the industry at that conference
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