Our Year In Review

2019 was full of exciting changes here at Top Of The List and in the digital marketing industry. Here’s what happened in 2019:

January
Michigan Ski For Light Logo

Top Of The List clients supported the annual Michigan Ski For Light auction, netting the non-profit organization over $1,400.


February
Get To The Top Newsletter Signup

Top Of The List launches its first email newsletter. Our open rate is currently averaging 37.8%, more than 12% higher than the industry average.1 Thank you readers!


March
Pubcon Logo

Owner Bev Mapes attends the industry-leading Pubcon conference in Florida, learns new strategies for marketing in the search engine world.


April
Forest Hills Business Association Logo

Top Of The List joins the Forest Hills Business Association (FHBA) to connect with businesses in the neighboring Forest Hills community.


May
Rock with cops fallen officer sponsorship

Top Of The List sponsors the Grand Rapids area “Rock With Cops” event, providing support to families of fallen police officers and supporting officer outreach efforts in the community.


June
Woman holding What Would Google Do? Book

A Google algorithm Domain Diversity update is released promising to reduce the number of same-domain results dominating a results page, showing not more than 2 results in most cases from the same domain for a given search query.


July
Subchapter S Corporation Document Signature

Top Of The List moves from an LLC to a Subchapter S Corporation, positioning us for faster growth in staff and scope of services provided.


August
Little Mary's Hospitality House Logo

Top Of The List clients supported the Little Mary’s Hospitality House annual silent auction, raising funds for the organization’s ongoing mission to provide a free vacation for families with children battling severe illness or those who have recently lost a terminally ill loved one.


September
Beverly Mapes Cosmo Top Of The List Mascot receives PACH award

TOTL mascot Cosmo earns his PACH (Preferred Agility Champion) title,  awarded to dogs who meet specific requirements in a series of AKC Master Preferred Standard Agility and Master Preferred Jumpers With Weaves competitions.


October
BBB Accredited for 5 Years

Top Of The List celebrates 5 years of maintaining an A+ Rating with the Better Business Bureau.


November
nicole with google ads logo

TOTL Staffer Nicole Vesota earned her certifications as a Google AdWords certified professional, giving her the added title of PPC Expert here at Top Of The List.


December
Top Of The List logo

Top Of The List celebrates another year of growth, helping businesses reach the top!


1Hubspot Email Open Rate Industry Benchmarks – https://blog.hubspot.com/sales/average-email-open-rate-benchmark

About the Author

Nicole Vesota

Nicole Vesota

Vice President & Project Manager

Nicole has been working in online marketing since 2007 when she joined Top Of The List. She loves creative endeavors and spending time with her daughter.