2019 was full of exciting changes here at Top Of The List and in the digital marketing industry. Here’s what happened in 2019:
Top Of The List clients supported the annual Michigan Ski For Light auction, netting the non-profit organization over $1,400.
Top Of The List launches its first email newsletter. Our open rate is currently averaging 37.8%, more than 12% higher than the industry average.1 Thank you readers!
Owner Bev Mapes attends the industry-leading Pubcon conference in Florida, learns new strategies for marketing in the search engine world.
Top Of The List joins the Forest Hills Business Association (FHBA) to connect with businesses in the neighboring Forest Hills community.
Top Of The List sponsors the Grand Rapids area “Rock With Cops” event, providing support to families of fallen police officers and supporting officer outreach efforts in the community.
A Google algorithm Domain Diversity update is released promising to reduce the number of same-domain results dominating a results page, showing not more than 2 results in most cases from the same domain for a given search query.
Top Of The List moves from an LLC to a Subchapter S Corporation, positioning us for faster growth in staff and scope of services provided.
Top Of The List clients supported the Little Mary’s Hospitality House annual silent auction, raising funds for the organization’s ongoing mission to provide a free vacation for families with children battling severe illness or those who have recently lost a terminally ill loved one.
TOTL mascot Cosmo earns his PACH (Preferred Agility Champion) title, awarded to dogs who meet specific requirements in a series of AKC Master Preferred Standard Agility and Master Preferred Jumpers With Weaves competitions.
Top Of The List celebrates 5 years of maintaining an A+ Rating with the Better Business Bureau.
TOTL Staffer Nicole Vesota earned her certifications as a Google Ads certified professional, giving her the added title of PPC Expert here at Top Of The List.
Top Of The List celebrates another year of growth, helping businesses reach the top!
1Hubspot Email Open Rate Industry Benchmarks — https://blog.hubspot.com/sales/average-email-open-rate-benchmark
About the Author
Nicole Vesota
Vice President & Project ManagerNicole has been working in online marketing since 2007 when she joined Top Of The List. She loves creative endeavors and spending time with her daughter.