The Best Website Audit Tools for 2020 0 (0)

Text "the best website audit tools for 2020" over a paper surrounded by tools

It’s the new year, a time typically used to re-evaluate your goals, refresh your way of thinking, and start some new things that will improve your life. Here at Top Of The List, we do the same thing, but websites are more our thing. While website audits are something we do on a regular basis for our clients, you may want to perform your own website audit.

It can be very easy to go into a deep, dark, never-ending rabbit hole when undertaking a website audit, especially if you aren’t using the right tools. To make things easier, I’ve laid out some of the best website audit tools to evaluate the most important features on your website for usability, indexability, and overall performance. Here they are:

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Will 2020 be the Year for Schema Markup? 0 (0)

Screenshot of Google's structured data testing tool

In 2019, you may recall several Top Of The List blog posts about schema markup (aka structured data):

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Our Top 5 Favorite Online Marketing Strategies for Ecommerce Businesses (that Don’t Involve Product Optimization!) 0 (0)

Our Top 5 Favorite Online Marketing Strategies for Ecommerce Businesses (that Don’t Involve Product Optimization!)

1. Display Ad Remarketing

When it comes to paid search ads, display ads have some of the lowest costs per click. But, they also have the lowest click-through rates. This is why we prefer using display ads for remarketing purposes. That way, everyone who sees an ad already has some trust in your brand and is therefore much more likely to click.

In an age of knowing exactly which products someone viewed on your website, you’d be crazy not to capitalize on this knowledge. Present your future customers with an eye-catching reminder that your product is still available, while highlighting a benefit they may have missed.

Plus, even if they don’t click on the ad, they’ll remember your brand — and you won’t have paid for the click. Win-win!

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4 Reasons to Use Short URLs 0 (0)

4 reasons to use short urls

There are hundreds of factors that decide where websites show up on search engine results pages (SERPs). High placement and great content keep visitors coming back. Many require an investment of time and effort, so factors that can be addressed quickly are invaluable. Read on to find out why short URLs are an easy win for SEO.

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