Whether you are a small business owner, part of in-house marketing, or working at an agency like us, a few small tasks can make a big difference in your company’s bottom line. If you’re running out of ideas or short on time, here are a few ideas that will only take a few minutes and move you closer to landing your next customer.
Continue reading “8 Digital Marketing Moves You Can Make In Minutes“
We see it regularly: a website is placing well on a variety of keyword phrases on Google. The same keywords on Bing? 3rd page. 4th page. Nowhere to be found. 🤦 While it would make sense that if a keyword is well optimized, it would place well on all of the search engines, more often than not this isn’t the case. And while SEO’s typically put most of their eggs in the Google basket, we have to ask, should we be doing anything special to optimize for Bing? And if so, what?
Continue reading “Optimizing for Bing: Is It Worth It?“
Emojis aren’t just for teens anymore. With the youngest of Millenials hitting their mid-20’s and older generations adopting a younger communication style, the use of emojis shows no sign of slowing down. It makes sense, then, that emojis are being used in more than text messages. Smartphones make it easier than ever to insert these beloved symbols into any text input field, including search engines. While adding emojis to traditional meta titles and descriptions don’t directly affect SERP placement, they can contribute to factors that do.
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It’s the new year, a time typically used to re-evaluate your goals, refresh your way of thinking, and start some new things that will improve your life. Here at Top Of The List, we do the same thing, but websites are more our thing. While website audits are something we do on a regular basis for our clients, you may want to perform your own website audit.
It can be very easy to go into a deep, dark, never-ending rabbit hole when undertaking a website audit, especially if you aren’t using the right tools. To make things easier, I’ve laid out some of the best website audit tools to evaluate the most important features on your website for usability, indexability, and overall performance. Here they are:
Continue reading “The Best Website Audit Tools for 2020“
In 2019, you may recall several Top Of The List blog posts about schema markup (aka structured data):
