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Why and How to Create a Wikidata Page for Your Company 5 (1)

Posted on July 6, 2021July 6, 2021 by Beverly Mapes

Logo By Planemad – Own work, Public Domain

What is Wikidata?

You might be asking, “Create a what?” Wikidata is one of numerous Wikimedia properties. Most are free knowledge bases supported by passionate, highly knowledgeable online communities. Wikidata is different from other Wikimedia projects in that it acts as central storage for the structured data of its Wikimedia sister projects. These include Wikipedia, Wikivoyage, Wiktionary, Wikisource, and even more. In summary, Wikidata is primarily made up of structured data that is used by other wiki knowledge bases.

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How Does Image Metadata Affect SEO? 5 (5)

Posted on May 28, 2021April 17, 2024 by Mandie Allietta

'metadata' written on a desktop with illustrations surrounding it. on the desk are also a cup of coffee, mouse, and keyboard.

Digital marketers and website owners are always looking for ways to improve site SEO. Common strategies involve adding valuable content, optimizing page titles, choosing appropriate keywords, and obtaining backlinks. But beyond these SEO staples lie less obvious tactics.

One of these tactics is utilizing image metadata. While the significance of metadata is ever-changing in the evolving world of technology, it is important to stay at the forefront of what opportunities image metadata presents.

Let’s take a look at what image metadata is and what benefits are found in including it in, or removing it from, a file.

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SEO Ranking Factors: Gamechangers or Differences of Opinion? 0 (0)

Posted on November 30, 2020April 18, 2024 by Beverly Mapes

outline of person with red tie, looking confused as colored arrows point from under his feet upward around him

Digital marketing agencies are continually challenged in keeping up with the latest website ranking factors. Regardless of our attentiveness to attend now-virtual conferences, keep up with the top news sources, and research information from search engines and SEO tool providers, changes can still get missed. When that happens, the same old processes continue without offering the best return on investment for its clients.

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How Schema Markup is Adapting to COVID-19 0 (0)

Posted on October 30, 2020June 3, 2021 by Mandie Allietta

grid illustration of connected dots representing schema relationships, some of which are coronavirus

The idea of Schema Markup, or Structured Data, may be familiar by now. Up until earlier this year, it had been primarily used to explain to search engines what information is on a web page and explain how that information is related. Like Twitter, which started as a social platform but morphed into a crucial communication tool during emergencies, Schema Markup has turned into something different. Even the White House is encouraging users to use Schema Markup to alert others of new changes.

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Questions to Ask Before Hiring A Digital Marketing Agency 0 (0)

Posted on October 1, 2020October 12, 2021 by Nicole Vesota

woman thinking about digital marketing concepts

So, you have a business and have heard about this thing called online marketing. It’s supposed to drive crazy amounts of traffic to your website and create a ton of new business for your company. Someone told you, or perhaps you read somewhere, that you need to hire a digital marketing agency that will handle everything so you can focus on running your business. Sounds super simple, right?

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