Digital marketers and website owners are always looking for ways to improve site SEO. Common strategies involve adding valuable content, optimizing page titles, choosing appropriate keywords, and obtaining backlinks. But beyond these SEO staples lie less obvious tactics.
One of these tactics is utilizing image metadata. While the significance of metadata is ever-changing in the evolving world of technology, it is important to stay at the forefront of what opportunities image metadata presents.
Let’s take a look at what image metadata is and what benefits are found in including it in, or removing it from, a file.
Continue reading “How Does Image Metadata Affect SEO? “