Updated post from March 6, 2008
The mystery of search engine algorithms begins to unravel when one studies their history. From 1994 through 2003, brilliant software engineers combined Mathematics, English, and organization skills in an effort to help users find what they needed on the Internet.
Continue reading “A History of Search Engines“
All that time thinking of a great topic, organizing your blog post, writing it (either with or without AI assistance), and finally publishing it. Then announce it to your target audience via social media and other channels.
What happens when you leave out search engine optimization (SEO)? Well, 80% of your efforts might fly out the window.
Continue reading “Top SEO Tips for Your Blog Posts“
Ad extensions (now called “assets”) have been around for a while, yet a surprising number of advertisers either don’t use them, only use some of them, or aren’t maximizing their abilities.
In this post, I’ll share the main benefits of ad extensions, some of the top ad extensions to use, and how to make the most of them.
Continue reading “How To Use Ad Extensions in Google Ads“
Digital marketers and website owners are always looking for ways to improve site SEO. Common strategies involve adding valuable content, optimizing page titles, choosing appropriate keywords, and obtaining backlinks. But beyond these SEO staples lie less obvious tactics.
One of these tactics is utilizing image metadata. While the significance of metadata is ever-changing in the evolving world of technology, it is important to stay at the forefront of what opportunities image metadata presents.
Let’s take a look at what image metadata is and what benefits are found in including it in, or removing it from, a file.
Continue reading “How Does Image Metadata Affect SEO?“
The idea of Schema Markup, or Structured Data, may be familiar by now. Up until earlier this year, it had been primarily used to explain to search engines what information is on a web page and explain how that information is related.
Like Twitter, which started as a social platform but morphed into a crucial communication tool during emergencies, Schema Markup has turned into something different. Even the White House is encouraging users to use Schema Markup to alert others of new changes.
Continue reading “How Schema Markup is Adapting to COVID-19“
