Top of the List President Beverly Mapes wears many hats on the job, and recently added one more — featured guest on WGVU’s Morning Show. Interviewed by host Shelley Irwin for a segment entitled Business Happens in Heels, Mapes shared her journey from employee to entrepreneur and spoke to the challenges and rewards of owning, operating and leading a business. Continue reading “Top Of The List Featured on WGVU’s Morning Show“
Category: News Archive
TOTL to Attend SMX Advanced Conference
With advanced tracks in SEO, Social Media, Paid Search, Tools, Local Search, and something called “Off the Beaten Track,” Top Of The List will continue to update their skills and knowledge. Continue reading “TOTL to Attend SMX Advanced Conference“
TOTL Staff Attend SMX West Search Conference in Santa Clara, CA
Take hundreds of SEO professionals, over 50 social media conference sessions, and Microsoft CEO Steve Ballmer, and what do you get? Search Engine Land’s SMX West Search Conference, one of the premier conferences in the SEO world. Grand Rapids’ own Beverly Mapes, President of Top of the List, and Search Marketing Specialist Nicole Vesota attended the 3-day conference on social media and the latest SEO technology.
“Top of the List is thrilled to bring cutting-edge tips and tricks in SEO to Grand Rapids,” Mapes said. “Our clients will gain advantages in the competitive SEO world that others simply don’t have.” Continue reading “TOTL Staff Attend SMX West Search Conference in Santa Clara, CA“
Top Of The List Plays Big Role at Local Software Conference
Beverly Mapes, President of Top Of The List, served as mistress of ceremonies (MC) at the Great Lakes Software Excellence Conference, also known as GLSEC. This year marked the fourth annual conference with presentations by more than twenty experts in software development, management, and testing. “GLSEC is the premier software development conference in West Michigan and is known throughout the industry for its timely, relevant content,” Mapes said. “It was an honor to MC the conference this year and promote the vibrant software community we have in Grand Rapids.” Continue reading “Top Of The List Plays Big Role at Local Software Conference“
Guest Author Articles Reveals “Top 5 Search Engine Optimization Factors”
Top of the List President Beverly Mapes was invited to guest author a series of articles in The Vision, the monthly newsletter of the consulting firm MicroVisions, Inc. Each month, Mapes will report on one of the “Top Five Search Engine Optimization Factors” that make the difference in achieving top search engine placement. Factor #1, keyword-focused anchor text from external links, appears in the October issue. Continue reading “Guest Author Articles Reveals “Top 5 Search Engine Optimization Factors”“