TOTL Staff Attend SMX West Search Conference in Santa Clara, CA

SMX West Marketing ExpoTake hundreds of SEO professionals, over 50 social media conference sessions, and Microsoft CEO Steve Ballmer, and what do you get? Search Engine Land’s SMX West Search Conference, one of the premier conferences in the SEO world. Grand Rapids’ own Beverly Mapes, President of Top of the List, and Search Marketing Specialist Nicole Vesota attended the 3-day conference on social media and the latest SEO technology.

“Top of the List is thrilled to bring cutting-edge tips and tricks in SEO to Grand Rapids,” Mapes said. “Our clients will gain advantages in the competitive SEO world that others simply don’t have.”

Beverly Mapes and Nicole Vesota-Johnson at SMX WestVesota agreed. “One-on-one networking with industry professionals from Google, Yahoo and Bing at one of the premier SEO conferences in the country was incredible. Our clients’ SEO packages will be even stronger than before because of what we’ve learned.”

Keynoting the conference was Microsoft CEO Steve Ballmer, who made his first-ever appearance at a search marketing conference. Ballmer touched on hot topics like social media, the future of Twitter and the merging of Bing and Yahoo search functions.

Top of the List staff are already hard at work applying lessons from the conference to their SEO and social media work. As Mapes put it, “Our goal is to ensure that our clients aren’t just at the Top of the List— they’re also ahead of the game.”

About the Author

Audrey Flack

Audrey Flack

Content Creator

Audrey Flack has worked with Top Of The List since 2007 using her expertise in writing for the web. She lives in Hastings, MN with her husband and two sons.