LinkedIn users represent the largest global community of business professionals than any other social marketing channel. Users come for industry news, expert advice, career changes, professional learning, peer insights, and recommendations. LinkedIn users have a different mindset and intent than traditional social media platforms. It is also the #1 platform for B2B lead generation as rated by marketers who use the platform.
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Emojis aren’t just for teens anymore. With the youngest of Millenials hitting their mid-20’s and older generations adopting a younger communication style, the use of emojis shows no sign of slowing down. It makes sense, then, that emojis are being used in more than text messages. Smartphones make it easier than ever to insert these beloved symbols into any text input field, including search engines. While adding emojis to traditional meta titles and descriptions don’t directly affect SERP placement, they can contribute to factors that do.
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It’s the new year, a time typically used to re-evaluate your goals, refresh your way of thinking, and start some new things that will improve your life. Here at Top Of The List, we do the same thing, but websites are more our thing. While website audits are something we do on a regular basis for our clients, you may want to perform your own website audit.
It can be very easy to go into a deep, dark, never-ending rabbit hole when undertaking a website audit, especially if you aren’t using the right tools. To make things easier, I’ve laid out some of the best website audit tools to evaluate the most important features on your website for usability, indexability, and overall performance. Here they are:
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When it comes to paid search ads, display ads have some of the lowest costs per click. But, they also have the lowest click-through rates. This is why we prefer using display ads for remarketing purposes. That way, everyone who sees an ad already has some trust in your brand and is therefore much more likely to click.
In an age of knowing exactly which products someone viewed on your website, you’d be crazy not to capitalize on this knowledge. Present your future customers with an eye-catching reminder that your product is still available while highlighting a benefit they may have missed. Plus, even if they don’t click on the ad, they’ll remember your brand – and you won’t have paid for the click. Win-win!
Continue reading “Our Top 5 Favorite Online Marketing Strategies for Ecommerce Businesses (that Don’t Involve Product Optimization!)“
There are hundreds of factors that decide where websites show up on search engine results pages (SERPs). High placement and great content keep visitors coming back. Many require an investment of time and effort, so factors that can be addressed quickly are invaluable. Read on to find out why short URLs are an easy win for SEO.
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