Beverly Mapes, owner of Top Of The List search engine marketing, will share her expertise as a speaker at the Great Lakes Software Excellence Conference on October 25 and 26, 2006 in Grand Rapids Michigan.
Her presentation entitled “Search Engine Optimization: What Developers Need to Know” is intended for software developers that are not familiar with SEO techniques. “Developers can set a very nice foundation for the seo expert to build upon, if they know just a few things before they start on a website,” according to Ms. Mapes. “Most customers won’t take the time to go back and change all the little things that could be done right from the outset, and those little things can make the difference between the first and second page of organic search results.” The conference promises world-class keynotes, hands-on tutorials, and practical presentations that address real issues in software development. Developers, business analysts, testers, QA engineers, and development and project managers will find an opportunity to learn, grow, and network with other professionals at an affordable price.