Whether you are a small business owner, part of in-house marketing, or working at an agency like us, a few small tasks can make a big difference in your company’s bottom line.
If you’re running out of ideas or short on time, here are a few ideas that will only take a few minutes and move you closer to landing your next customer.
Continue reading “8 Digital Marketing Moves You Can Make In Minutes“
Across the country, states have enacted stay-at-home orders and shut down non-essential businesses. For small businesses especially, this can be damaging for cash flow and reputation.
Luckily, we live in a time when communication in quarantine is possible. Social media and websites are a great way for your business to stay connected with your audience while on lockdown.
Here are some useful tips for staying in touch with your customers and prospects during the new normal.
Continue reading “7 Tips for Managing Your Digital Presence During COVID-19“
LinkedIn users represent the largest global community of business professionals than any other social marketing channel. Users come for industry news, expert advice, career changes, professional learning, peer insights, and recommendations.
LinkedIn users have a different mindset and intent than traditional social media platforms. It is also the #1 platform for B2B lead generation as rated by marketers who use the platform.
Continue reading “LinkedIn Advertising for Business“
When it comes to paid search ads, display ads have some of the lowest costs per click. But, they also have the lowest click-through rates. This is why we prefer using display ads for remarketing purposes. That way, everyone who sees an ad already has some trust in your brand and is therefore much more likely to click.
In an age of knowing exactly which products someone viewed on your website, you’d be crazy not to capitalize on this knowledge. Present your future customers with an eye-catching reminder that your product is still available, while highlighting a benefit they may have missed.
Plus, even if they don’t click on the ad, they’ll remember your brand — and you won’t have paid for the click. Win-win!
Continue reading “Our Top 5 Favorite Online Marketing Strategies for Ecommerce Businesses (that Don’t Involve Product Optimization!)“
In Indianapolis, IN, a 71-year-old man began what he thought was a meaningful relationship with a German woman who he met online. The two spoke often and over the course of nine months, he sent the woman numerous messages – and about $80,000.
The man, who declined to give his name in news reports, had fallen victim to what is known as a “romance scam”. It is one of many scams that target the uninformed, lonely, or generous, who often end up being senior citizens.
Even the smartest people can fall prey to online scams. It is estimated that 1 in 10 senior citizens who live independently will become victims of financial abuse. This means that roughly 2 to 3 million people are being scammed out of about $2.9 billion each year.
Continue reading “Avoiding Online Scams That Target Senior Citizens“
