SEO Archives | Page 4 of 7 | Top Of The List

How Schema Markup is Adapting to COVID-19 0 (0)

Posted on October 30, 2020May 23, 2024 by Mandie Allietta

grid illustration of connected dots representing schema relationships, some of which are coronavirus

The idea of Schema Markup, or Structured Data, may be familiar by now. Up until earlier this year, it had been primarily used to explain to search engines what information is on a web page and explain how that information is related.

Like Twitter, which started as a social platform but morphed into a crucial communication tool during emergencies, Schema Markup has turned into something different. Even the White House is encouraging users to use Schema Markup to alert others of new changes.

Continue reading →

Questions to Ask Before Hiring A Digital Marketing Agency 0 (0)

Posted on October 1, 2020May 24, 2024 by Nicole Vesota

woman thinking about digital marketing concepts

So, you have a business and have heard about this thing called online marketing. It’s supposed to drive crazy amounts of traffic to your website and create a ton of new business for your company.

Someone told you, or perhaps you read somewhere, that you need to hire a digital marketing agency that will handle everything so you can focus on running your business. Sounds super simple, right?

Continue reading →

Optimizing for Bing: Is It Worth It? 0 (0)

Posted on March 27, 2020July 23, 2024 by Nicole Vesota

We see it regularly: a website is placing well on a variety of keyword phrases on Google. The same keywords on Bing? 3rd page. 4th page. Nowhere to be found. 🤦

While it would make sense that if a keyword is well optimized, it would place well on all the search engines, more often than not this isn’t the case.

And while SEO’s typically put most of their eggs in the Google basket, we have to ask, should we be doing anything special to optimize for Bing? And if so, what?

Continue reading →

6 Reasons to Use Emojis in Meta Titles & Descriptions 0 (0)

Posted on February 19, 2020May 23, 2024 by Mandie Allietta

nerd emoji stuffed plush in front of brick wall

Emojis aren’t just for teens anymore.

With the youngest of Millennials hitting their mid-20’s and older generations adopting a younger communication style, the use of emojis shows no sign of slowing down.

It makes sense, then, that emojis are being used in more than text messages. Smartphones make it easier than ever to insert these beloved symbols into any text input field, including search engines.

While adding emojis to traditional meta titles and descriptions don’t directly affect SERP placement, they can contribute to factors that do.

Continue reading →