On September 14, 2023, Google rolled out its helpful content update that changes how it ranks webpage content.
As Google has always done, and will continue to do, they put “people-first” content at the forefront. You can find the Google SEO fundamentals documentation titled: Creating helpful, reliable, people-first content on the Google Search Central website.
Continue reading “Google Helpful Content Updates: What Changed?“
From the day search engines were released into the wild, businesses have been trying to figure out how to get to the “top of the list.”
Unlike in the ye-ole days of phone book listings, simply naming your business AAA Great Business won’t guarantee the coveted top spot. Search engines have evolved significantly since their inception. Long gone are the days when you could rank by stuffing keywords into a page.
Continue reading “Craft Credible Content: A Guide to Rank Higher on Google“
Updated post from March 6, 2008
The mystery of search engine algorithms begins to unravel when one studies their history. From 1994 through 2003, brilliant software engineers combined Mathematics, English, and organization skills in an effort to help users find what they needed on the Internet.
Continue reading “A History of Search Engines“
All that time thinking of a great topic, organizing your blog post, writing it (either with or without AI assistance), and finally publishing it. Then announce it to your target audience via social media and other channels.
What happens when you leave out search engine optimization (SEO)? Well, 80% of your efforts might fly out the window.
Continue reading “Top SEO Tips for Your Blog Posts“
Ad extensions (now called “assets”) have been around for a while, yet a surprising number of advertisers either don’t use them, only use some of them, or aren’t maximizing their abilities.
In this post, I’ll share the main benefits of ad extensions, some of the top ad extensions to use, and how to make the most of them.
Continue reading “How To Use Ad Extensions in Google Ads“
