The ever-shifting political landscape, a rampant year of COVID variants, and wild weather all helped wreak havoc to throw most Americans and their businesses off their game.
Despite it all, Top Of The List continued to push forward, ending up with a successful year. Here are some of the top happenings, both to us personally, and within the digital marketing industry.
Continue reading “2021: The Year In Review“
After working with SEO since its infancy, we know a few things here at Top Of The List about how it works. We know a lot about how SEO has changed, and we consistently allocate resources to keep up with the latest news, tools, and algorithm changes.
It turns out that—in the end—SEO is all about content. Sure, all the normal things matter: Title tags, meta descriptions, on-page keywords, semantic copy, high-quality backlinks, structured data, and so on. But the long-standing notion in SEO that “Content is King” still holds fast and true. And probably always will!
Continue reading “SEO – It’s (Still) All About Content“
Ad extensions (now called “assets”) have been around for a while, yet a surprising number of advertisers either don’t use them, only use some of them, or aren’t maximizing their abilities.
In this post, I’ll share the main benefits of ad extensions, some of the top ad extensions to use, and how to make the most of them.
Continue reading “How To Use Ad Extensions in Google Ads“
84% of all websites that use an analytics tool use Google Analytics, so Google’s announcement of their new Analytics 4 is a huge deal in the world of digital marketing.
Since its launch in October 2020, this new version has received tons of attention for the advancements that are available to website owners and those that will continue to be released.
Continue reading “Google Analytics 4 Is Here!“
It’s been a whirlwind of a year, and here at Top Of The List we are counting our blessings for the wonderful clients, developers, vendors, and community members who have made this year not only tolerable but actually pretty great!
From Covid to algorithm updates to industry disruptions, there has been no shortage of excitement in the digital marketing world. Here are some of the biggest highlights of our year, both for Top Of The List and the online marketing industry.
Continue reading “2020 – The Year In Review“
