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9 SEO Questions to Ask When Choosing a Web Developer 0 (0)

Posted on October 20, 2021June 4, 2024 by Mandie Allietta

design of a webpage with a cursor clicking on a question mark, representing questions a client has for their web developer

The process of developing or redeveloping a website can be overwhelming. Choosing designs, finding hosting, switching domain names, and creating content is just the beginning.

With all the work to do, Search Engine Optimization is sometimes considered to be something that will happen in the future. That is not the case! Great SEO should be built into the site from the very beginning.

Here are nine important SEO-related questions to always ask a developer when considering them to create your website.

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How To Use Ad Extensions in Google Ads 0 (0)

Posted on September 21, 2021May 24, 2024 by Nicole Vesota

Ad extensions (now called “assets”) have been around for a while, yet a surprising number of advertisers either don’t use them, only use some of them, or aren’t maximizing their abilities.

In this post, I’ll share the main benefits of ad extensions, some of the top ad extensions to use, and how to make the most of them.

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Why and How to Create a Wikidata Page for Your Company 5 (1)

Posted on July 6, 2021May 23, 2024 by Beverly Mapes

Logo By Planemad – Own work, Public Domain

What is Wikidata?

You might be asking, “Create a what?”

Wikidata is one of numerous Wikimedia properties. Most are free knowledge bases supported by passionate, highly knowledgeable online communities.

Wikidata is different from other Wikimedia projects in that it acts as central storage for the structured data of its Wikimedia sister projects. These include Wikipedia, Wikivoyage, Wiktionary, Wikisource, and even more. In summary, Wikidata is primarily made up of structured data that is used by other wiki knowledge bases.

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How Does Image Metadata Affect SEO? 5 (5)

Posted on May 28, 2021May 29, 2024 by Mandie Allietta

'metadata' written on a desktop with illustrations surrounding it. on the desk are also a cup of coffee, mouse, and keyboard.

Digital marketers and website owners are always looking for ways to improve site SEO. Common strategies involve adding valuable content, optimizing page titles, choosing appropriate keywords, and obtaining backlinks. But beyond these SEO staples lie less obvious tactics.

One of these tactics is utilizing image metadata. While the significance of metadata is ever-changing in the evolving world of technology, it is important to stay at the forefront of what opportunities image metadata presents.

Let’s take a look at what image metadata is and what benefits are found in including it in, or removing it from, a file.

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Making The Most Of Your Google Business Profile Listing 0 (0)

Posted on March 25, 2021May 29, 2024 by Nicole Vesota

making the most of your google my business listing

It’s gone by many names — Google Maps, Google Places, The Map Pack, Google My Business. Google Business Profile is a tool provided by Google to showcase your business’ location or service area.

Once reserved for local brick and mortar businesses, Google Business Profile is now essential for any and all businesses, from corporate headquarters to home-based businesses. While completing your Google Business Profile is a user-friendly process, features are ever-changing, so a set it and forget it approach is never recommended.

Here are some of the ways to optimize your Google Business Profile listing and make the most of this valuable search engine real estate.

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