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10 Plugins You Should Install on Every WordPress Site 5 (1)

Posted on by Mandie Allietta
an illustrated plug next to the WordPress logo with a multicolored background.

WordPress is a user-friendly platform, but the number of plugins can be overwhelming. What do they all do? Which plugins slow down the site? How do you choose which ones to use?

Plugins, which are small applications that can be added to WordPress, add features that aren’t included natively with the CMS. Often this is because they aren’t always needed, but some plugins provide functionality that is useful on any website.

Our web development experts have compiled a list of plugins that you should add to get the most out of your WordPress site, along with our recommendations for the best ones for SEO, site speed, and user experience.

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Digital Marketing Trends 2022: Summer Edition 5 (1)

Posted on by Nicole Vesota
Creating the Best Summer Marketing Strategy featured image

No matter what business you’re in, Summer brings changes. For some, this may be your busiest season. Employees are taking breaks, customers go on vacation, and the mood shifts from serious to a bit more lighthearted.

So what does this mean for your marketing strategy?

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5 Tips for Creating a Useful Navigation Menu 5 (1)

Posted on by Mandie Allietta
An illustration of a computer monitor sitting in a forest with a compass laid over the screen.

A navigation menu is one of those things that most people don’t notice until it isn’t designed well. Chances are that every website you have visited has some form of a navigation menu, but rarely do people rave about finding an amazing one. Like many jobs, doing it well means that no one notices.

What well-designed navigation menus have in common are basic usability rules that allow for visitors to seamlessly navigate through a website without thinking. These rules are essential to keep in mind when creating a navigation menu on your own website, whether it be for a business or for personal use.

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2021: The Year In Review 0 (0)

Posted on by Nicole Vesota
2021 The Year In Review

The ever-shifting political landscape, a rampant year of COVID variants, and wild weather all helped wreak havoc to throw most Americans and their businesses off their game.

Despite it all, Top Of The List continued to push forward, ending up with a successful year. Here are some of the top happenings, both to us personally, and within the digital marketing industry.

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SEO – It’s (Still) All About Content 0 (0)

Posted on by Beverly Mapes
a red chess king sitting on a dark chess board with other pieces

After working with SEO since its infancy, we know a few things here at Top Of The List about how it works. We know a lot about how SEO has changed, and we consistently allocate resources to keep up with the latest news, tools, and algorithm changes.

It turns out that—in the end—SEO is all about content. Sure, all the normal things matter: Title tags, meta descriptions, on-page keywords, semantic copy, high-quality backlinks, structured data, and so on. But the long-standing notion in SEO that “Content is King” still holds fast and true. And probably always will!

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