Blog | Online Marketing Strategies | What’s New at Top Of The List

Tools We Love: Copy and Paste Loads of Information 0 (0)

Posted on April 16, 2024June 20, 2024 by Mandie Allietta

Two computer keyboards displaying the letters 'c' and 'v' prominently on their keys, representing copy and paste.

Problem: Not Enough Copy and Paste Functionality

Copy and paste (Ctrl + C and Ctrl + V) are two of the most popular hotkeys. They’re so often used that copy-paste has become its own compound verb.

But for something so popular, the act of copying and pasting is very simple. The user can copy one element at a time and then only paste the last thing it copied. What happens when you find yourself using the same text over and over or need to copy and paste several blocks of text?

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Tools We Love: Capture and Edit Screenshots With Ease 0 (0)

Posted on April 2, 2024June 20, 2024 by Mandie Allietta

A laptop with a pair of scissors precisely cutting through a document, demonstrating efficient screen capturing.

Problem: Native Screen Capture Doesn’t Cut It

Do you find yourself fumbling with your computer’s native screen-capture tool? The screenshot functionality found on Macs and PCs can be difficult to use and requires using a separate editing program.

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Tools We Love: Send Secure Data 0 (0)

Posted on March 20, 2024May 29, 2024 by Mandie Allietta

a vector illustration showcasing a set of email icons, featuring a collection of symbols representing email

It’s estimated that 347.3 billion emails are sent every day. Add direct messaging and website contact forms and the number of people communicating over the internet increases even more. We all like to think that the messages we send are not private, but that is not always the case.

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Maximizing Profits: How to Use Customer Lifetime Value Effectively 0 (0)

Posted on March 13, 2024May 29, 2024 by Beverly Mapes

repeat customer for customer lifetime value increasing profits

Are you looking to improve your business’s bottom line?

Understanding and using customer lifetime value (CLV) is essential. This comprehensive guide will provide actionable steps on how to use and measure customer lifetime value to drive profitability, sharpen your marketing strategies, and foster durable customer relationships.

We’ll show you how to calculate CLV, segment your customer base, and leverage this metric for sustained business growth.

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Google’s E-E-A-T Guidelines 0 (0)

Posted on January 16, 2024May 29, 2024 by Beverly Mapes

Updated post from October 16, 2019

E-E-A-T. Experience, expertise, authority and trustworthiness.

Improve Your Website’s E-E-A-T

We’ve all been to web pages that contain low-quality content. Some can even be detrimental to us by providing false or misleading information. Worse yet, we might not realize we’re being duped.

Here’s the minimum you need to know about E-E-A-T, including Top Of The List’s own checklists to determine if your site meets the guidelines.

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