Inbound links. Page hits. Pay per click. The sheer variety of SEO options can be overwhelming for businesses seeking to invest wisely and save costs.
Whether you’re new to SEO or a pro, your SEO strategy could likely use a tune-up. Fortunately, Top Of The List’s staff have their fingers on the pulse of what works—and what doesn’t.
Continue reading “The Top 5 Search Engine Optimization Factors“
Take hundreds of SEO professionals, over 50 social media conference sessions, and Microsoft CEO Steve Ballmer, and what do you get?
Search Engine Land’s SMX West Search Conference, one of the premier conferences in the SEO world. Grand Rapids’ own Beverly Mapes, President of Top of the List, and Search Marketing Specialist Nicole Vesota attended the 3-day conference on social media and the latest SEO technology.
“Top of the List is thrilled to bring cutting-edge tips and tricks in SEO to Grand Rapids,” Mapes said. “Our clients will gain advantages in the competitive SEO world that others simply don’t have.” Continue reading “TOTL Staff Attend SMX West Search Conference in Santa Clara, CA“
Beverly Mapes, President of Top Of The List, served as mistress of ceremonies (MC) at the Great Lakes Software Excellence Conference, also known as GLSEC.
This year marked the fourth annual conference with presentations by more than twenty experts in software development, management, and testing.
“GLSEC is the premier software development conference in West Michigan and is known throughout the industry for its timely, relevant content,” Mapes said. “It was an honor to MC the conference this year and promote the vibrant software community we have in Grand Rapids.” Continue reading “Top Of The List Plays Big Role at Local Software Conference“
It’s time to tackle Facebook social media for small business and get found by people searching for your products and services. You’ll engage with potential and current clients and create a community that supports and promotes the information you provide. In other words, it’s like word of mouth—but faster. Continue reading “Word-of-Mouth Goes Digital: Facebook For Business“
Top of the List President Beverly Mapes was invited to guest author a series of articles in The Vision, the monthly newsletter of the consulting firm MicroVisions, Inc.
Each month, Mapes will report on one of the “Top Five Search Engine Optimization Factors” that make the difference in achieving top search engine placement. Factor #1, keyword-focused anchor text from external links, appears in the October issue. Continue reading “Guest Author Articles Reveals “Top 5 Search Engine Optimization Factors”“
