Most businesses have joined the bandwagon by taking a relatively simple step to make their websites secure: They’ve purchased an SSL certificate and implemented HTTPS. Some businesses are still lagging when it comes to this important step.
Continue reading “Is Your Website Secure?“Game of Thrones is back for its final season, which means one thing: it’s time to take a break from creating your “Cleganebowl 2019” giant foam fingers and make some character comparisons!
It turns out that our friends in Westeros (and beyond) have a lot more in common with the realm of WordPress plugins than you would think.
No season 8 spoilers – we promise – but the rest of the series is free reign.
Business reputation is something that can often be overlooked when developing online marketing strategies. With so much focus on driving traffic to your own website, it’s easy to overlook anything that isn’t right there where you can quickly edit and publish.
But think about what happens when someone has a bad experience at your business in the real world; they’ll usually leave your place of business and start venting their poor experiences to friends, family, and whoever will listen.
And those innocently listening ears consume this information and take it into account the next time they are selecting a business like yours. Likewise, if that customer has a good experience, they’ll do the same, which often results in strong word-of-mouth leads who become repeat customers.
Now, think about the same thing in an online world. We know people are less inhibited when expressing their feelings online. We also know that negative rants can become viral and make or break a business depending on how the company reacts — if they even react!
While we can’t influence the reactions of our customers once they step outside of our doors, we can ourselves react in a way that reflects the best characteristics of our business and shows potential customers what they can expect from us in the future.
In this multipart series, I’ll highlight some basic online reputation management strategies you can use to increase the chance of attracting new customers while keeping the critics at bay.
Continue reading “Online Reputation Management Strategies You Can Implement Today“
If you have, you’re probably scratching your head as you stare at the low number in red, wondering why your site is so slow. At least that is likely the case if you’re using Google’s PageSpeed Insights tool to measure its speed. What to do?
Continue reading “Checked your site’s mobile page speed lately?“As a business owner or manager, you have your hands full with so many different aspects of the company. It’s difficult to wrap your brain around online marketing strategies, much less building backlinks.
That’s why you hired an outside firm, right!? However, you’ve heard time and time again that “links are important” and you keep wondering if there is anything you can or should be doing to obtain these power boosts for your website.
