Category: Top Tips

7 Tips for Managing Your Digital Presence During COVID-19 0 (0)

Posted on by Mandie Allietta
sign in store window: sorry we are closed but still awesome

Across the country, states have enacted stay-at-home orders and shut down non-essential businesses. For small businesses especially, this can be damaging for cash flow and reputation.

Luckily, we live in a time when communication in quarantine is possible. Social media and websites are a great way for your business to stay connected with your audience while on lockdown.

Here are some useful tips for staying in touch with your customers and prospects during the new normal.

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Our Top 5 Favorite Online Marketing Strategies for Ecommerce Businesses (that Don’t Involve Product Optimization!) 0 (0)

Posted on by Nicole Vesota
Our Top 5 Favorite Online Marketing Strategies for Ecommerce Businesses (that Don’t Involve Product Optimization!)

1. Display Ad Remarketing

When it comes to paid search ads, display ads have some of the lowest costs per click. But, they also have the lowest click-through rates. This is why we prefer using display ads for remarketing purposes. That way, everyone who sees an ad already has some trust in your brand and is therefore much more likely to click.

In an age of knowing exactly which products someone viewed on your website, you’d be crazy not to capitalize on this knowledge. Present your future customers with an eye-catching reminder that your product is still available, while highlighting a benefit they may have missed.

Plus, even if they don’t click on the ad, they’ll remember your brand — and you won’t have paid for the click. Win-win!

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Avoiding Online Scams That Target Senior Citizens 0 (0)

Posted on by Mandie Allietta
older man hands typing on a laptop computer

In Indianapolis, IN, a 71-year-old man began what he thought was a meaningful relationship with a German woman who he met online. The two spoke often and over the course of nine months, he sent the woman numerous messages – and about $80,000.

The man, who declined to give his name in news reports, had fallen victim to what is known as a “romance scam”. It is one of many scams that target the uninformed, lonely, or generous, who often end up being senior citizens.

Even the smartest people can fall prey to online scams. It is estimated that 1 in 10 senior citizens who live independently will become victims of financial abuse. This means that roughly 2 to 3 million people are being scammed out of about $2.9 billion each year.

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How To Get Links For Your Business, Naturally 5 (1)

Posted on by Nicole Vesota

As a business owner or manager, you have your hands full with so many different aspects of the company. It’s difficult to wrap your brain around online marketing strategies, much less building backlinks.

That’s why you hired an outside firm, right!? However, you’ve heard time and time again that “links are important” and you keep wondering if there is anything you can or should be doing to obtain these power boosts for your website.

How To Get Links For Your Business, Naturally text overlay on chain link fence
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Writing for the Web – A Valuable Marketing Tip 0 (0)

Posted on by Beverly Mapes

During my years studying at Davenport University, I took a Business Letter Writing course.

It was there that I learned a valuable marketing tip about writing for others instead of myself. Using this strategy in the business world has had a big influence on my successful career journey, and continues to positively influence that path today.

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