As a business owner or manager, you have your hands full with so many different aspects of the company. It’s difficult to wrap your brain around online marketing strategies, much less building backlinks.
That’s why you hired an outside firm, right!? However, you’ve heard time and time again that “links are important” and you keep wondering if there is anything you can or should be doing to obtain these power boosts for your website.
For most of us, the new year brings with it hope, plans, resolutions, and predictions. Such is the case in the SEO world when John Mueller, Webmaster Trends Analyst at Google®, offered some insights for SEO firms to focus on this year while as a guest in a webinar hosted by Ashley Berman Hale, Technical SEO Lead at DeepCrawl.
Continue reading “Focus Areas for Google in 2019“
The SERP (search engine result pages) that everyone sees after querying a term on Google have recently changed significantly.
The changes have quite an impact on both PPC and organic search. For both organic and PPC, the maximum number of positions on the first page of Google have decreased. This means there is even more competition for the coveted first page.
Here are details of the most prominent changes:
How patient are you? When you’re on the Internet searching for something, be it on your mobile phone, lap pad, or desktop, what do you do when a page takes too long to load?
Continue reading “Proving the Point: Page Speed and SERP Position“There are many tools the SEO world can use to get keyword search activity estimates within a particular market. In addition, there’s paid and organic competition data, trends, search engine differences, KEI, and more. Continue reading “Organic Placement in a Paid and Local World“
