If you use Google as often as we do, you’ll notice that sometimes the information on your results page is… scarily accurate. The hours of a new restaurant in town or recent posts from your favorite news source seem to be magically pulled from the website and onto the top of the results page.
Is Google reading your mind? No, they are just using Schema.
Continue reading “Schema: Your Website’s Secret Weapon“
In the ever-evolving landscape of digital marketing, understanding how Google determines search rankings can be tricky.
While many website owners focus on optimizing for specific keywords and backlinks, Google’s algorithms consider a myriad of factors that go beyond these traditional SEO tactics.
From content relevance to a user’s browser history, Google’s approach to returning search results looks at aspects that the site owner can control as well as those that are specific to the user.
Continue reading “5 Key Factors Google Uses to Determine Search Results“
Most of us have a default search engine that we use all the time. Still, it can pay to look around to see what other search engines offer.
For example, the Top Of The List team primarily uses Google for its web searches. But we also realize that the Microsoft Bing search engine still claims a significant market share of both users and searches.
As such, Microsoft continues to add Bing features in its quest for better search engine results- and even more market share. Microsoft Bing Blogs are packed with the latest Bing News, so we gathered 9 cool features here.
Continue reading “9 Cool Features of Bing“
Have you ever thought about what it takes for a website to be considered SEO friendly?
When you invest time and money into building a website, the ultimate goal is to have it seen by your target audience, right? However, websites that are not built with SEO in mind may struggle with low visibility and poor conversion rates for an extended period of time.
This can result in having to hire SEO specialists to perform an optimization overhaul.
Continue reading “SEO-Friendly Websites: Building a Website That Ranks“Updated post from October 16, 2019
We’ve all been to web pages that contain low-quality content. Some can even be detrimental to us by providing false or misleading information. Worse yet, we might not realize we’re being duped.
Here’s the minimum you need to know about E-E-A-T, including Top Of The List’s own checklists to determine if your site meets the guidelines.
Continue reading “Google’s E-E-A-T Guidelines“
