During my years studying at Davenport University, I took a Business Letter Writing course.
It was there that I learned a valuable marketing tip about writing for others instead of myself. Using this strategy in the business world has had a big influence on my successful career journey, and continues to positively influence that path today.
Continue reading “Writing for the Web – A Valuable Marketing Tip“
January 2014, Roscommon, Michigan —Top Of The List owner Bev Mapes was lucky enough to attend the Michigan Ski for Light (MSFL) Annual Event on Higgins Lake in Roscommon, Michigan.
The event pairs up the visually impaired with a sighted guide to go cross country skiing over the weekend.
Continue reading “Top Of The List Takes Part in Michigan Ski for Light Annual Event“
Matt Cutts, Google’s communicator to the SEO world, has forever touted “user experience” as a primary factor in search engine placement.
Matt explained at SMX Advanced (Seattle, June 2013) that a site’s strategy for dealing with mobile traffic — or not dealing with it — may result in a penalty on Google placement.
The reason: poor user experience. The subject was again brought up at the PubCon Conference in Las Vegas (September 2013). Optimizing for mobile was the loudest message to the industry at that conference.
Continue reading “Percent of Website Mobile Traffic Affects Desktop SEO“
There are many, many ways to resize a photo, and doing so can help improve the layout of your site, and increase page load time. Here is a quick and easy, step-by-step guide to resizing a photo.
Online optimization can get very complicated, but fortunately there are two quick and easy ways to optimize videos on YouTube. Continue reading “Two Quick Tips to Optimize YouTube Videos“
