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Our Top 5 Favorite Online Marketing Strategies for Ecommerce Businesses (that Don’t Involve Product Optimization!) 0 (0)

Posted on by Nicole Vesota
Our Top 5 Favorite Online Marketing Strategies for Ecommerce Businesses (that Don’t Involve Product Optimization!)

1. Display Ad Remarketing

When it comes to paid search ads, display ads have some of the lowest costs per click. But, they also have the lowest click-through rates. This is why we prefer using display ads for remarketing purposes. That way, everyone who sees an ad already has some trust in your brand and is therefore much more likely to click.

In an age of knowing exactly which products someone viewed on your website, you’d be crazy not to capitalize on this knowledge. Present your future customers with an eye-catching reminder that your product is still available, while highlighting a benefit they may have missed.

Plus, even if they don’t click on the ad, they’ll remember your brand — and you won’t have paid for the click. Win-win!

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Avoiding Online Scams That Target Senior Citizens 0 (0)

Posted on by Mandie Allietta
older man hands typing on a laptop computer

In Indianapolis, IN, a 71-year-old man began what he thought was a meaningful relationship with a German woman who he met online. The two spoke often and over the course of nine months, he sent the woman numerous messages – and about $80,000.

The man, who declined to give his name in news reports, had fallen victim to what is known as a “romance scam”. It is one of many scams that target the uninformed, lonely, or generous, who often end up being senior citizens.

Even the smartest people can fall prey to online scams. It is estimated that 1 in 10 senior citizens who live independently will become victims of financial abuse. This means that roughly 2 to 3 million people are being scammed out of about $2.9 billion each year.

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Search Engine Algorithm Quiz 1 (1)

Posted on by Beverly Mapes

Let’s have a little fun today with a short quiz. How well do you know the Google search algorithms and what they do? Check out your smarts below.

Panda stuffed animal
Search Algorithm Quiz Q – Panda
First released in 2011, Google’s Panda update is one of the most popular. It’s purpose continues to be one of the most important today. Which statement represents the Panda algorithm:

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4 Reasons to Use Short URLs 0 (0)

Posted on by Mandie Allietta
4 reasons to use short urls

There are hundreds of factors that decide where websites show up on search engine results pages (SERPs). High placement and great content keep visitors coming back. Many require an investment of time and effort, so factors that can be addressed quickly are invaluable. Read on to find out why short URLs are an easy win for SEO.

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Online Reputation Management Strategies You Can Implement Today, Part 2 0 (0)

Posted on by Nicole Vesota
"Reputation management on social media" written on chalkboard with smiley face, neutral face, and frowning face and check mark next to smiley face

In Part 1 of the Online Reputation Management Strategies You Can Implement Today series, we explored ways to manage brand reputation on Google Business Profile and other local review sites.

But as we know, your online footprint isn’t limited to your website and the search engines. Let’s dig into some of the most widely used websites1 after Google – social media!

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