LinkedIn users represent the largest global community of business professionals than any other social marketing channel. Users come for industry news, expert advice, career changes, professional learning, peer insights, and recommendations.
LinkedIn users have a different mindset and intent than traditional social media platforms. It is also the #1 platform for B2B lead generation as rated by marketers who use the platform.
Continue reading “LinkedIn Advertising for Business“
Emojis aren’t just for teens anymore.
With the youngest of Millennials hitting their mid-20’s and older generations adopting a younger communication style, the use of emojis shows no sign of slowing down.
It makes sense, then, that emojis are being used in more than text messages. Smartphones make it easier than ever to insert these beloved symbols into any text input field, including search engines.
While adding emojis to traditional meta titles and descriptions don’t directly affect SERP placement, they can contribute to factors that do.
Continue reading “6 Reasons to Use Emojis in Meta Titles & Descriptions“
It’s the new year, a time typically used to re-evaluate your goals, refresh your way of thinking, and start some new things that will improve your life. Here at Top Of The List, we do the same thing, but websites are more our thing. While website audits are something we do on a regular basis for our clients, you may want to perform your own website audit.
It can be very easy to go into a deep, dark, never-ending rabbit hole when undertaking a website audit, especially if you aren’t using the right tools. To make things easier, I’ve laid out some of the best website audit tools to evaluate the most important features on your website for usability, indexability, and overall performance. Here they are:
Continue reading “The Best Website Audit Tools for 2020“
In 2019, you may recall several Top Of The List blog posts about schema markup (aka structured data):
2019 was full of exciting changes here at Top Of The List and in the digital marketing industry. Here’s what happened in 2019:
Top Of The List clients supported the annual Michigan Ski For Light auction, netting the non-profit organization over $1,400.
Continue reading “Our Year In Review“
