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Optimizing for Bing: Is It Worth It? 0 (0)

Posted on by Top Of The List
Optimizing for Bing: Is It Worth It? text over image of laptop and notebook on a desk

Post originally written March 2020, Updated April 2025

We see it regularly: a website is placing well on a variety of keyword phrases on Google. The same keywords on Bing? 3rd page. 4th page. Nowhere to be found. 🤦

You’d think that if your search engine optimization is solid, you’d perform well across all platforms, but it rarely works that way. Most SEO strategies are built around Google’s ranking algorithm, and Bing’s algorithm operates differently.

While SEO’s typically put most of their eggs in the Google basket, we have to ask, should we be doing anything special to optimize for Bing? And if so, what?

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Schema: Your Website’s Secret Weapon 0 (0)

Posted on by Mandie Allietta
The internet of things

If you use Google as often as we do, you’ll notice that sometimes the information on your results page is… scarily accurate. The hours of a new restaurant in town or recent posts from your favorite news source seem to be magically pulled from the website and onto the top of the results page.

Is Google reading your mind? No, they are just using Schema.

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7 Easy Ways to Improve User Experience On Your Website 0 (0)

Posted on by Mandie Allietta
web design elements being placed on a web page to improve user experience

In today’s digital age, User Experience is more critical than ever. A well-crafted website not only draws in visitors but also keeps them engaged, motivates exploration, and ultimately turns them into loyal customers. Luckily, improving User Experience can be as simple as making a few changes to your website.

In this blog post, we’ll explore some easy and effective ways to enhance the user’s experience on your website, ensuring that your visitors have a smooth, enjoyable, and productive journey. Let’s dive in!

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5 Key Factors Google Uses to Determine Search Results 0 (0)

Posted on by Mandie Allietta

In the ever-evolving landscape of digital marketing, understanding how Google determines search rankings can be tricky.

While many website owners focus on optimizing for specific keywords and backlinks, Google’s algorithms consider a myriad of factors that go beyond these traditional SEO tactics.

From content relevance to a user’s browser history, Google’s approach to returning search results looks at aspects that the site owner can control as well as those that are specific to the user.

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9 Cool Features of Bing 3 (5)

Posted on by Beverly Mapes

Most of us have a default search engine that we use all the time. Still, it can pay to look around to see what other search engines offer.

For example, the Top Of The List team primarily uses Google for its web searches. But we also realize that the Microsoft Bing search engine still claims a significant market share of both users and searches.

As such, Microsoft continues to add Bing features in its quest for better search engine results- and even more market share. Microsoft Bing Blogs are packed with the latest Bing News, so we gathered 9 cool features here.

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