Category: Small Business

9 SEO Questions to Ask When Choosing a Web Developer 0 (0)

Posted on by Mandie Allietta
design of a webpage with a cursor clicking on a question mark, representing questions a client has for their web developer

The process of developing or redeveloping a website can be overwhelming. Choosing designs, finding hosting, switching domain names, and creating content is just the beginning.

With all the work to do, Search Engine Optimization is sometimes considered to be something that will happen in the future. That is not the case! Great SEO should be built into the site from the very beginning.

Here are nine important SEO-related questions to always ask a developer when considering them to create your website.

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Making The Most Of Your Google Business Profile Listing 0 (0)

Posted on by Nicole Vesota
making the most of your google my business listing

It’s gone by many names — Google Maps, Google Places, The Map Pack, Google My Business. Google Business Profile is a tool provided by Google to showcase your business’ location or service area.

Once reserved for local brick and mortar businesses, Google Business Profile is now essential for any and all businesses, from corporate headquarters to home-based businesses. While completing your Google Business Profile is a user-friendly process, features are ever-changing, so a set it and forget it approach is never recommended.

Here are some of the ways to optimize your Google Business Profile listing and make the most of this valuable search engine real estate.

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Questions to Ask Before Hiring A Digital Marketing Agency 0 (0)

Posted on by Nicole Vesota
woman thinking about digital marketing concepts

So, you have a business and have heard about this thing called online marketing. It’s supposed to drive crazy amounts of traffic to your website and create a ton of new business for your company.

Someone told you, or perhaps you read somewhere, that you need to hire a digital marketing agency that will handle everything so you can focus on running your business. Sounds super simple, right? 

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Where the Spenders are in this COVID-19 Economy 0 (0)

Posted on by Beverly Mapes
Image and graph showing covid-19's effects on the economy

With record U.S. unemployment levels and federal stimulus money stalling, there are still people spending in this COVID-19 world.

Knowing some of this data can help you market your business in certain states, buy stock, or target industry segments that might use your product or service.

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Social-Distancing and Business Networking in West Michigan 0 (0)

Posted on by Beverly Mapes
grand rapids michigan city skyline and street scenes

While a very small number of business sectors are beginning to ease up the COVID-19 stay-at-home order in Michigan, one thing that will take some time to come back is being able to gather in larger groups.

Thus, traditional business networking is one of the marketing strategies that may not start back up for a while. It’s just too difficult to practice social distancing at a networking event.

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