Category: SEO

Optimizing for Bing: Is It Worth It? 0 (0)

Posted on by Top Of The List
optimizing for bing cover image with sticky notes on a desk

Post originally written March 2020, Updated April 2025

We see it regularly: a website is placing well on a variety of keyword phrases on Google. The same keywords on Bing? 3rd page. 4th page. Nowhere to be found. 🤦

You’d think that if your search engine optimization is solid, you’d perform well across all platforms, but it rarely works that way. Most SEO strategies are built around Google’s ranking algorithm, and Bing’s algorithm operates differently.

While SEO’s typically put most of their eggs in the Google basket, we have to ask, should we be doing anything special to optimize for Bing? And if so, what?

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Schema: Your Website’s Secret Weapon 0 (0)

Posted on by Mandie Allietta
The internet of things

If you use Google as often as we do, you’ll notice that sometimes the information on your results page is… scarily accurate. The hours of a new restaurant in town or recent posts from your favorite news source seem to be magically pulled from the website and onto the top of the results page.

Is Google reading your mind? No, they are just using Schema.

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5 Key Factors Google Uses to Determine Search Results 0 (0)

Posted on by Mandie Allietta

In the ever-evolving landscape of digital marketing, understanding how Google determines search rankings can be tricky.

While many website owners focus on optimizing for specific keywords and backlinks, Google’s algorithms consider a myriad of factors that go beyond these traditional SEO tactics.

From content relevance to a user’s browser history, Google’s approach to returning search results looks at aspects that the site owner can control as well as those that are specific to the user.

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SEO-Friendly Websites: Building a Website That Ranks 0 (0)

Posted on by Top Of The List
illustration of SEO-Friendly Website planning items, computer, notebook, research charts

Have you ever thought about what it takes for a website to be considered SEO friendly?

When you invest time and money into building a website, the ultimate goal is to have it seen by your target audience, right? However, websites that are not built with SEO in mind may struggle with low visibility and poor conversion rates for an extended period of time.

This can result in having to hire SEO specialists to perform an optimization overhaul.

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Google’s E-E-A-T Guidelines 0 (0)

Posted on by Beverly Mapes

Updated post from October 16, 2019

E-E-A-T. Experience, expertise, authority and trustworthiness.

Improve Your Website’s E-E-A-T 

We’ve all been to web pages that contain low-quality content. Some can even be detrimental to us by providing false or misleading information. Worse yet, we might not realize we’re being duped.

Here’s the minimum you need to know about E-E-A-T, including Top Of The List’s own checklists to determine if your site meets the guidelines.

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