No one can deny that the COVID-19 pandemic has accelerated the use of video conferencing.
The use of platforms such as Zoom, GoTo Meeting, and Google Meet have all grown more than anyone could have anticipated. Love them or hate them, virtual meetings have become part of the daily lives of many who work remotely.
Continue reading “Help Save the Planet: Turn off your camera when video conferencing!“
84% of all websites that use an analytics tool use Google Analytics, so Google’s announcement of their new Analytics 4 is a huge deal in the world of digital marketing.
Since its launch in October 2020, this new version has received tons of attention for the advancements that are available to website owners and those that will continue to be released.
Continue reading “Google Analytics 4 Is Here!“
It’s been a whirlwind of a year, and here at Top Of The List we are counting our blessings for the wonderful clients, developers, vendors, and community members who have made this year not only tolerable but actually pretty great!
From Covid to algorithm updates to industry disruptions, there has been no shortage of excitement in the digital marketing world. Here are some of the biggest highlights of our year, both for Top Of The List and the online marketing industry.
Continue reading “2020 – The Year In Review“
Digital marketing agencies are continually challenged in keeping up with the latest website ranking factors.
Regardless of our attentiveness to attend now-virtual conferences, keep up with the top news sources, and research information from search engines and SEO tool providers, changes can still get missed. When that happens, the same old processes continue without offering the best return on investment for its clients.
Continue reading “SEO Ranking Factors: Game Changers or Differences of Opinion?“
The idea of Schema Markup, or Structured Data, may be familiar by now. Up until earlier this year, it had been primarily used to explain to search engines what information is on a web page and explain how that information is related.
Like Twitter, which started as a social platform but morphed into a crucial communication tool during emergencies, Schema Markup has turned into something different. Even the White House is encouraging users to use Schema Markup to alert others of new changes.
Continue reading “How Schema Markup is Adapting to COVID-19“
