December 2019 Newsletter
In This Issue
Our Year in Review
The Top Of The List team had a great 2019 and we hope you did too! From charity sponsorships to launching this very newsletter, we’ve been busy growing and making sure that our clients are getting the most for their money. See all of the great changes and milestones as we look back on the past year.
A Guide to Google’s New, Free Marketing Tool
Good news for small businesses! In a push to support local businesses earlier this year, Google released a free Marketing Kit available to anyone registered with Google My Business. The kit includes marketing materials and is easy to download. Find out more about this valuable tool on our blog.
Have You Planned Your 2020 Marketing Strategy?
It’s hard to believe there are only 3 weeks left in the year. Now is the time most businesses begin to look ahead to the new year and decide which strategies they will use to promote growth and prosperity within their organization. As you prepare your 2020 marketing budget, consider that at least 70% of people look at products or services online before purchasing. Are you making the most of your business’ online presence?
Top Of The List offers a variety of digital marketing services, some of which you might not be aware. While organic SEO packages are our in our roots, we also offer:
- Local search optimization
- Content creation strategies and blogging
- Email marketing
- PPC including Display Ads, Google Shopping and Facebook
All to make sure you’re reaching your potential customers at each stage in the purchase decision process. If you’d like to conduct a review of your online marketing strategies to see if your target market is online in more spaces than you’re targeting, or if you already know where you’d like to be digitally and would like to incorporate those new digital marketing strategies into your 2020 marketing plan, please give us a call today at (616) 940-1174. We look forward to seeing you reach the Top Of The List in 2020!
Tip of the Month
Instagram is invaluable for eCommerce brands. If you are an eCommerce brand that isn’t using Instagram, you’re missing out big time. 6 in 10 online adults have Instagram accounts and 63% of Americans use the service daily1. Though the platform does offer advertising plans, a free business account gives you unrestricted access to all users via organic methods. Using hashtags, the most popular method, allows your posts to show up on subscribed user feeds with little extra effort. The combination of consistent hashtags and consistent posting creates repetition and brand awareness while spending nothing on marketing. Between tagging and Instagram’s “Discover” feature, the possibility of brand exposure is much larger than many other social media platforms. Of course, it’s always a good idea to cross-post social media updates, which is made easy with Instagram’s sharing feature. While publishing your content, you can choose to link Facebook, Twitter, and other accounts to instantly publish to all platforms. It’s a great way to engage customers and help the world experience your fabulous product or service.
Just for Laughs
A dog walked into the telegram office one day. He took out a blank form and wrote on it:
“Woof. Woof. Woof. Woof. Woof. Woof. Woof. Woof. Woof.”
Then he handed it to the clerk. The clerk examined the paper and said to the dog, “You know there are only nine words here? You could send another ‘Woof’ for the same price.”
The dog replied, “But that would make no sense at all!”
Our best for your success!