Paid Search Archives
Browser Incognito Mode – What does it really mean?
September 30, 2022Internet browsers all have some type of incognito mode – aka private browsing – which has something to do with privacy and being invisible. But what does it really mean to “Go incognito?” After reading this, you can feel confident when using this mode about exactly what it means.
10 Plugins You Should Install on Every WordPress Site
August 22, 2022WordPress is a user-friendly platform, but the number of plugins can be overwhelming. What do they all do? Which plugins slow down the site? How do you choose which ones to use? Plugins, which are small applications that can be added to WordPress, add features that aren’t included natively with the CMS. Often this is ... Read more
5 Tips for Creating a Useful Navigation Menu
February 10, 2022A navigation menu is one of those things that most people don’t notice until it isn’t designed well. Chances are that every website you have visited has some form of a navigation menu, but rarely do people rave about finding an amazing one. Like many jobs, doing it well means that no one notices. What ... Read more
SEO – It’s (Still) All About Content
November 24, 2021After working with SEO since its infancy, we know a few things here at Top Of The List about how it works. We know a lot about how SEO has changed, and we consistently allocate resources to keep up with the latest news, tools, and algorithm changes. It turns out that—in the end—SEO is all ... Read more
9 SEO Questions to Ask When Choosing a Web Developer
October 20, 2021Great Search Engine Optimization begins with website development, so finding a developer that knows about SEO is essential to a new site.
How To Use Ad Extensions in Google Ads
September 21, 2021Ad extensions (now called “assets”) have been around for a while, yet a surprising number of advertisers either don’t use them, only use some of them, or aren’t maximizing their abilities. In this post, I’ll share the main benefits of ad extensions, some of the top ad extensions to use, and how to make the ... Read more
