Paid Search Archives
Why and How to Create a Wikidata Page for Your Company
July 6, 2021What is Wikidata? You might be asking, “Create a what?” Wikidata is one of numerous Wikimedia properties. Most are free knowledge bases supported by passionate, highly knowledgeable online communities. Wikidata is different from other Wikimedia projects in that it acts as central storage for the structured data of its Wikimedia sister projects. These include Wikipedia, ... Read more
How Does Image Metadata Affect SEO?
May 28, 2021Digital marketers and website owners are always looking for ways to improve site SEO. Common strategies involve adding valuable content, optimizing page titles, choosing appropriate keywords, and obtaining backlinks. But beyond these SEO staples lie less obvious tactics. One of these tactics is utilizing image metadata. While the significance of metadata is ever-changing in the ... Read more
Making The Most Of Your Google Business Profile Listing
March 25, 2021It’s gone by many names — Google Maps, Google Places, The Map Pack, Google My Business. Google Business Profile is a tool provided by Google to showcase your business’ location or service area. Once reserved for local brick and mortar businesses, Google Business Profile is now essential for any and all businesses, from corporate headquarters ... Read more
Help Save the Planet: Turn off your camera when video conferencing!
March 8, 2021No one can deny that the COVID-19 pandemic has accelerated the use of video conferencing. The use of platforms such as Zoom, GoTo Meeting, and Google Meet have all grown more than anyone could have anticipated. Love them or hate them, virtual meetings have become part of the daily lives of many who work remotely. ... Read more
Google Analytics 4 Is Here!
February 15, 202184% of all websites that use an analytics tool use Google Analytics, so Google’s announcement of their new Analytics 4 is a huge deal in the world of digital marketing. Since its launch in October 2020, this new version has received tons of attention for the advancements that are available to website owners and those ... Read more
SEO Ranking Factors: Game Changers or Differences of Opinion?
November 30, 2020Digital marketing agencies are continually challenged in keeping up with the latest website ranking factors. Regardless of our attentiveness to attend now-virtual conferences, keep up with the top news sources, and research information from search engines and SEO tool providers, changes can still get missed. When that happens, the same old processes continue without offering ... Read more
