Top Of The List — Entity Index
EntityMap v1.0
profile: core
self-declared
Publisher Top Of The List
· 20 entities · 38 evidence chunks · generated Jun 02, 2026
Top Of The List Organization #
also TOTL · canonical digital marketing agency
Top Of The List is Grand Rapids, Michigan's first and longest-established SEO agency, founded in 2006 by Beverly Mapes. It is a B2B digital marketing and website design agency providing SEO, AI optimization, PPC, local search, social media, web design, and hosting, serving clients locally and nationally.
Evidence
Whether your target market is in Grand Rapids, MI, the Midwest, or anywhere across the United States, we can enhance your online visibility to draw in potential customers that need your products or services. Now is the time to rise above your competitors with Top Of The List’s B2B Digital Marketing Strategies.Top Of The List | B2B Digital Marketing | Grand Rapids MIretrieved Jun 02, 2026 · definition · general · score 0.98
Top Of The List is Grand Rapids Michigan's first and longest-established SEO agency. Founded in 2006, it provides ethical, data-driven digital marketing including SEO, PPC, AI optimization, local search, social media marketing, and web design.About Top Of The List | Grand Rapids Digital Marketing Firmretrieved Jun 02, 2026 · definition · general · score 0.99
Top Of The List is located at 2513 Lake Dr SE, Grand Rapids, MI 49506. Phone: 616-940-1174. Email: info@topofthelist.net.Top Of The List | Digital Marketing Agency in Grand Rapids, Michiganretrieved Jun 02, 2026 · definition · general · score 0.97
Top Of The List holds an A+ BBB rating since 2014, is Google Analytics Certified, and is an SBA Michigan Small Business Partner. The agency has been recognized as one of Grand Rapids' top digital marketing firms.About Top Of The List | Grand Rapids Digital Marketing Firmretrieved Jun 02, 2026 · definition · general · score 0.95
Beverly Mapes Person #
also Bev Mapes · canonical founder and president
Beverly Mapes is the founder and President of Top Of The List, establishing the agency in 2006 as West Michigan's first SEO firm. She built the company on White Hat SEO ethics and technical precision and leads a team of search engine marketing specialists.
Evidence
When Beverly Mapes founded Top Of The List in 2006, the digital marketing industry was in its infancy. While others chased 'Black Hat' shortcuts, Bev built a foundation on White Hat ethics and technical precision.About Top Of The List | Grand Rapids Digital Marketing Firmretrieved Jun 02, 2026 · definition · general · score 0.96
Beverly Mapes founded Top Of The List in 2006, pioneering SEO services in West Michigan. Her commitment to White Hat ethics turned a sole-operator agency into a premier digital marketing firm that has outlasted nearly every competitor of the time.About Top Of The List | Grand Rapids Digital Marketing Firmretrieved Jun 02, 2026 · definition · general · score 0.95
Get to know us, and learn more about each member of your online marketing team by selecting our names below. Beverly Mapes, Founder, President.Meet Your Digital Marketing Agency Team | BBB A+ Michigan SEO Companyretrieved Jun 02, 2026 · definition · general
Grand Rapids, Michigan Place #
also Grand Rapids MI · canonical Grand Rapids · sameAs Q184587
Grand Rapids, Michigan is the home city of Top Of The List. The agency is headquartered at 2513 Lake Dr SE, Grand Rapids, MI 49506, and serves as a hub for B2B digital marketing services across the Midwest and the United States.
Search Engine Optimization (SEO) Service #
also SEO · canonical search engine optimization · sameAs Q180711
Top Of The List's SEO service improves organic search visibility on Google and Bing through ethical White Hat techniques, technical optimization, content strategy, and schema markup. Offered since 2006, it focuses on long-term, penalty-free rankings.
AI Visibility Optimization Service #
also AIO · canonical AI search optimization · sameAs Q134083964
Top Of The List's AI Visibility service (also called AIO or LLMO) optimizes client content to appear prominently in AI-generated overviews and generative engine results on platforms like Google AI Overview. It extends traditional SEO into the era of large language models and retrieval-augmented generation.
Evidence
Top Of The List added AI optimization into its roster of digital marketing strategies, ensuring each client's brand is present wherever their online audience is, including AI Overview results on Google and Bing.Top Of The List | B2B Digital Marketing | Grand Rapids MIretrieved Jun 02, 2026 · definition · general · score 0.95
Top Of The List integrates Optimization for AI (LLMO) and Local Search Optimization (LSO) into its core services, leading West Michigan into the current era of Generative Engine Optimization (GEO).About Top Of The List | Grand Rapids Digital Marketing Firmretrieved Jun 02, 2026 · definition · general · score 0.93
Since then, we added AI optimization, paid search, social media marketing, and local search into our roster of digital marketing strategies. This means each client’s brand is present wherever their online audience is.Top Of The List | B2B Digital Marketing | Grand Rapids MIretrieved Jun 02, 2026 · definition · general
Paid Search (PPC) Service #
also PPC · canonical pay-per-click advertising · sameAs Q29778
Top Of The List's Paid Search service manages pay-per-click advertising campaigns on Google and Bing, including sponsored search and digital display ads. It drives immediate qualified traffic for B2B clients alongside organic SEO efforts.
Evidence
Top Of The List offers Paid Search (PPC) as part of its B2B digital marketing strategies, running sponsored search campaigns on Google and Bing to generate immediate traffic and leads alongside organic efforts.Paid Search | Top Of The Listretrieved Jun 02, 2026 · definition · general · score 0.94
Using strategies like SEO, AIO, PPC, SMM, or LSO. Search engines will love your site and you’ll see the results.Top Of The List | B2B Digital Marketing | Grand Rapids MIretrieved Jun 02, 2026 · definition · general
Social Media Marketing (SMM) Service #
also SMM · canonical social media marketing · sameAs Q267114
Top Of The List's Social Media Marketing service runs paid and organic campaigns across Facebook, LinkedIn, X (Twitter), and other platforms. It targets B2B audiences to increase brand awareness and generate leads through social channels.
Local Search Optimization (LSO) Service #
also LSO · canonical local search optimization · sameAs Q30324357
Top Of The List's Local Search Optimization service improves visibility in local search results on Google and Bing, targeting geographic audiences in Grand Rapids, the Midwest, and across the United States. It helps B2B clients dominate their local market online.
Evidence
Top Of The List's Local Search Optimization (LSO) helps clients dominate local search results. Whether the target market is in Grand Rapids, MI, the Midwest, or anywhere across the United States, LSO enhances online visibility to draw in potential customers.Top Of The List | B2B Digital Marketing | Grand Rapids MIretrieved Jun 02, 2026 · definition · general · score 0.94
Since then, we added AI optimization, paid search, social media marketing, and local search into our roster of digital marketing strategies.Top Of The List | B2B Digital Marketing | Grand Rapids MIretrieved Jun 02, 2026 · definition · general
Website Migrations Service #
also SEO Migration · canonical website migration
Top Of The List's Website Migration service protects SEO equity during site redesigns, domain mergers, and corporate acquisitions. Its Website Migration Framework acts as a professional SEO safety net ensuring search and AI visibility remains intact, as demonstrated with the Whiplash to Ryder integration.
Evidence
Top Of The List's Website Migration Framework acts as a professional SEO safety net, ensuring search and AI visibility remains intact during site transitions. A single misstep can trigger a 30–70% drop in traffic, putting years of digital equity at risk.Website Migration Services | Top Of The Listretrieved Jun 02, 2026 · definition · technical · score 0.97
Our Website Migration Framework acts as a professional SEO safety net, ensuring search and AI visibility remains intact. Whether managing a complex corporate acquisition like the Whiplash to Ryder integration or protecting a local business redesign, the goal is the same: a launch day that serves as a step forward, not a setback.Top Of The List | B2B Digital Marketing | Grand Rapids MIretrieved Jun 02, 2026 · definition · technical
B2B Digital Marketing Services Service #
canonical B2B digital marketing
The strategic marketing offerings designed to attract a client's specific target business market, bundling SEO, AIO, PPC, SMM, and LSO into a coordinated program.
Evidence
A B2B focus will attract your target market, moving your business to the top of their radar on the platforms they visit. Using strategies like SEO, AIO, PPC, SMM, or LSO. Search engines will love your site and you’ll see the results.Top Of The List | B2B Digital Marketing | Grand Rapids MIretrieved Jun 02, 2026 · definition · general
Web Design & Development Service #
also Website Design · canonical web design and development · sameAs Q386275
Top Of The List offers custom web design and development including full website builds, landing pages, technical setup, and conversion-focused copywriting. Sites are built to reflect brand identity, convert visitors to leads, and perform well in search engines.
Evidence
Top Of The List designs and develops entire websites, landing pages, and digital ad creative. Sites are built with conversion copy, funnel optimization, and analytics integration to turn visitors into leads and customers.Web Design & Development | Top Of The Listretrieved Jun 02, 2026 · definition · general · score 0.96
For this reason, we offer design and development services to complement other digital marketing strategies. Website development and other visual marketing services include: Entire Websites Landing Pages Infographics Digital Ad Design … and more!Top Of The List | B2B Digital Marketing | Grand Rapids MIretrieved Jun 02, 2026 · definition · general
Visual Marketing Design Service #
also Digital Ad Design · canonical visual marketing
Top Of The List's Visual Marketing Design service creates infographics, digital ad creatives, landing page graphics, and brand-aligned visual assets. It complements SEO and paid media campaigns to improve conversion rates and brand perception.
Evidence
Top Of The List offers visual marketing design including infographics, digital ad design, landing pages, and entire website graphics. Visual design complements digital marketing strategies to engage future customers and improve conversion.Visual Marketing Design | Top Of The Listretrieved Jun 02, 2026 · definition · general · score 0.9
Website development and other visual marketing services include: Entire Websites Landing Pages Infographics Digital Ad Design … and more!Top Of The List | B2B Digital Marketing | Grand Rapids MIretrieved Jun 02, 2026 · definition · general
Business Blogging Services Service #
also Strategic Blogging · canonical content marketing blogging
Top Of The List's Blogging Services produce strategic, SEO-optimized blog content that builds topical authority for B2B clients. Blog content drives organic search traffic, feeds social and email channels, and supports lead generation funnels.
Evidence
Top Of The List provides strategic blogging services that drive organic search traffic and support B2B lead generation funnels. Blog content builds topical authority and demonstrates expertise in the client's niche.Blogging Services | Top Of The Listretrieved Jun 02, 2026 · definition · general · score 0.88
Blogging is a core element of your business’s overall content strategy, directly feeding other internet marketing channels like social media and email newsletters.Business Blogging Services | Top Of The Listretrieved Jun 02, 2026 · definition · general
Website Hosting Service #
also Hosting · canonical web hosting · sameAs Q5892272
Top Of The List provides high-performance managed website hosting built for optimal uptime, premium site security, security audits, and search performance, complementing its web design and SEO services for B2B clients.
Evidence
Top Of The List offers Website Hosting as part of its digital infrastructure services, providing clients with managed hosting that complements web design, development, and SEO strategies.Website Hosting | Top Of The Listretrieved Jun 02, 2026 · definition · technical · score 0.88
Top Of The List offers fast, reliable website hosting services built for optimal uptime, premium site security, and search performance.Fast, Secure Website Hosting Services | Top Of The Listretrieved Jun 02, 2026 · definition · technical
Schema Markup Services Service #
also Structured Data · canonical schema markup · sameAs Q26813700
Top Of The List implements schema markup and structured data on client websites to enhance search engine and AI understanding of content. Schema is part of its deep technical knowledge pillar and supports both traditional SEO and AI-readiness.
Evidence
Top Of The List specializes in Schema Markup and Structured Data as a core web development service. Its specialists master schema markup and AI-readiness before they become industry standards, supporting both SEO and AI visibility.Schema Markup Services | Top Of The Listretrieved Jun 02, 2026 · definition · technical · score 0.95
Organic Search Rankings Concept #
also Organic SEO · canonical organic search ranking · sameAs Q180711
Organic search rankings refer to a website's unpaid position in Google and Bing search results, achieved through SEO, content quality, technical optimization, and authority signals. Top Of The List focuses on durable White Hat rankings resistant to search engine penalties.
Evidence
Top Of The List builds organic search rankings through ethical White Hat SEO, protecting clients from search engine penalties and ensuring durable visibility on Google and Bing for long-term B2B growth.About Top Of The List | Grand Rapids Digital Marketing Firmretrieved Jun 02, 2026 · definition · general · score 0.92
B2B Lead Generation Concept #
also B2B Marketing · canonical B2B lead generation · sameAs Q325421
B2B lead generation is the core goal of Top Of The List's digital marketing services: attracting qualified business buyers through search, social media, paid advertising, and content. All agency strategies are designed to convert web visitors into business leads and sales.
Evidence
Top Of The List's B2B digital marketing strategies are designed to attract target markets, move businesses to the top of buyers' radars, and convert website visitors into leads, sales, and profit for clients.Top Of The List | B2B Digital Marketing | Grand Rapids MIretrieved Jun 02, 2026 · definition · general · score 0.96
Top Of The List FAQs Taxonomy #
An authoritative collection of frequently asked questions regarding search engine optimization, paid search, and digital strategies.
Customer Lifetime Value Calculator SoftwareProduct #
An interactive digital marketing tool used to calculate accurate marketing ROI and client asset values.
Top Of The List Partner Network Taxonomy #
The strategic selection of official industry platform partnerships and developer-level certifications maintained by the agency.