Customer Lifetime Value Calculator

At its base level, the calculation for the lifetime value formula is:
CLV = Customer Value (CV) * Average Customer Lifespan (ACL)

There isn’t a universal customer lifetime value (CLV) formula due to varying data needs across businesses and industries. In addition, calculating CLV is simpler for some businesses, like B2C e-commerce using its order management system data, while B2B companies often face more complex research requirements. A simple way to compute Customer Lifetime Value (CLV) is by using this online calculator.

Two columns
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Horizontal
Customer Lifetime Value
Customer Lifetime Value
Name Total
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Now that you’ve calculated your CLV, how do you use the number? Should you calculate CLV for different customer segments (hint: yes!)? For these CLV insights and more, check out our blog on how to maximize profits using customer lifetime value.